Zain holds second internal Blood Drive campaign of the year
Zain, the leading telecommunications company in Kuwait, recently held an internal Blood Drive campaign for its employees for the second time this year. The campaign was held in partnership with the Central Blood Bank of Kuwait. The initiative, held at the company’s main headquarters in Shuwaikh, is held several times annually as part of Zain’s Corporate Sustainability and Social Responsibility strategy towards the health of its employees. The campaign also aims at encouraging blood donation and saving lives, and witnessed positive feedback and participation from Zain employees.
Zain’s support of blood drive campaigns shows its keenness in having a productive role in social and health activities, especially those that contribute with saving people that are in urgent need of blood, particularly people with rare blood types. Zain strives to contribute to its community through its numerous corporate social responsibility initiatives and is pleased with the success this particular activity has achieved.
The company is keen to organize internal blood drive campaigns for employees in collaboration with the Central Blood Bank to encourage employees to donate blood and save lives. Zain affirmed that its contribution to organizing internal blood drives falls under its CSSR strategies.
Zain’s solid Corporate Sustainability and Social Responsibility strategy primarily focuses on the wellbeing of the entire nation. For this reason, the company has maintained its support of numerous initiatives that spread awareness and help make a difference to people’s everyday lives.