Delta will up­grade free snacks in econ­omy class

Kuwait Times - - BUSINESS -

If it’s true that an army travels on its stom­ach, will bet­ter snacks keep pas­sen­gers loyal to one air­line? Delta Air Lines is rolling out new free snacks for cus­tomers in the main cabin, in­clud­ing brand-name yo­gurt bars and pret­zels. Some will come in larger por­tions than be­fore be­cause, Delta has fig­ured out, that’s what cus­tomers crave.

The menu move comes about a year af­ter United Air­lines brought back free snacks by of­fer­ing noshes like stroop­wafels - a gooey Dutch con­fec­tion - and bet­ter cof­fee. Ear­lier this year, Amer­i­can Air­lines restored free snacks on do­mes­tic flights.

Air­line ex­ec­u­tives say they’re fo­cus­ing on both big and lit­tle things in the bat­tle for cus­tomers. Delta said Thurs­day that be­gin­ning next week it will re­tire the air­line’s brand of peanuts and pret­zels and re­place them on longer flights with Sny­der’s of Hanover pret­zels, Squir­rel honey-roasted peanuts and Na­tureBox yo­gurt bars. Fans of the Bis­coff cook­ies need not fret - those are stay­ing.

Delta also is test­ing free sand­wiches and other meals in econ­omy on some flights be­tween New York and Cal­i­for­nia. For decades, air travelers took it for granted that they would be served meals as part of their ticket price. Air­lines grad­u­ally took away that perk to save money, but came off look­ing Scrooge-like. Con­ti­nen­tal Air­lines claimed it would save $2.5 mil­lion by no longer giv­ing away pret­zels in 2011. That year par­ent United Con­ti­nen­tal Hold­ings Inc. earned $840 mil­lion.

Air­lines to­day seem even more fi­nan­cially healthy enough to feed their cus­tomers: At­lanta-based Delta Air Lines Inc. earned $4.5 bil­lion last year. —AP

AT­LANTA: A Delta Air Lines jet sits at a gate at Harts­field-Jack­son At­lanta International Air­port in At­lanta. Delta an­nounced that the air­line is rolling out new free snacks for cus­tomers in the main cabin, in­clud­ing brand-name yo­gurt bars and pret­zels. —AP

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