Zain par­tic­i­pates in PR and mar­ket­ing dis­cus­sion panel

Sheikh Sal­man pa­tron­izes Ad­ver­tis­ing Cre­ativ­ity Award 2016 event

Kuwait Times - - BUSINESS -

Zain, the lead­ing telecommunications com­pany in Kuwait, par­tic­i­pated in a pub­lic re­la­tions and mar­ket­ing dis­cus­sion panel as part of the Ad­ver­tis­ing Cre­ativ­ity Award 2016 or­ga­nized by the Arab Me­dia Fo­rum. The event came un­der the pa­tron­age of Sheikh Sal­man Al-Ho­moud AlSabah Min­is­ter of In­for­ma­tion and Min­is­ter of State for Youth Af­fairs.

Na­jla Al-Eisa, Zain Kuwait’s Mar­ket­ing Com­mu­ni­ca­tions Depart­ment Man­ager, rep­re­sented Zain dur­ing the event that was held in Al Raya ball­room, along­side a num­ber of prom­i­nent ex­perts, aca­demics, and spe­cial­ists in the fields of pub­lic re­la­tions, mar­ket­ing, and ad­ver­tis­ing. Dur­ing her par­tic­i­pa­tion in the dis­cus­sion panel, Al-Eisa shared Zain’s lead­ing ex­pe­ri­ence in pub­lic re­la­tions, mar­ket­ing com­mu­ni­ca­tions, ad­ver­tis­ing, and brand­ing.

Al-Eisa also dis­cussed Zain’s strate­gies and tech­niques in com­mu­ni­cat­ing with the pub­lic via dig­i­tal mar­ket­ing chan­nels, as well as pro­vide a thor­ough ex­pla­na­tion of the es­sen­tials of com­mer­cial ad­ver­tis­ing and brand­ing iden­tity.

Zain’s par­tic­i­pa­tion came as part of its distin­guished ad­ver­tis­ing and me­dia in­volve­ment, and it fur­ther show­cases the com­pany’s role as a lead­ing pri­vate sec­tor com­pany launch­ing sev­eral ad­ver­tis­ing and mar­ket­ing cam­paigns all year round. Zain will con­tinue sup­port­ing this very im­por­tant field which car­ries sig­nif­i­cant and in­for­ma­tive mes­sag­ing to the pub­lic at large and the com­mu­ni­ca­tions world as a whole, whether through tra­di­tional or mod­ern me­dia tools.

The Ad­ver­tis­ing Cre­ativ­ity Award 2016 is or­ga­nized for the fourth year by the Arab Me­dia Fo­rum, which has proven it­self to be one of the re­gion’s most prom­i­nent events that at­tend to Arab Me­dia. The event brings to­gether many min­is­ters, me­dia ex­ec­u­tives, jour­nal­ists, aca­demics, au­thors, ac­tors, busi­ness­men, and so­cial fig­ures from all around the Arab world.

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