Kuwait Air­ways re­veals Boe­ing 777-300ER’s world-class in­te­rior

Turn­ing brand­ing in­side-out re­flect­ing new iden­tity

Kuwait Times - - LOCAL -

Kuwait Air­ways, the of­fi­cial na­tional car­rier of the State of Kuwait, yes­ter­day opened the doors to its new Boe­ing 777-300ER, re­veal­ing a world-class in­te­rior and on-board fea­tures for pas­sen­gers soon to be trav­el­ling in its three­class con­fig­ured, flag­ship air­craft. on Fri­day. ‘Failaka’ is the name as­signed to the air­craft, so-called af­ter the small is­land off the East coast of Kuwait. The air­craft’s maiden long-haul jour­ney ar­rived as a non-com­mer­cial flight, di­rect from the US West Coast to Kuwait, ar­riv­ing at Gate 26, at 3:20pm lo­cal time, and was greeted with an event to mark the oc­ca­sion by: Chair­per­son and CEO of KAC, Rasha Al-Roumi; Kuwaiti Min­is­ter of State for Hous­ing Af­fairs, Yasser Has­san Abul; US Am­bas­sador to Kuwait, Lawrence R Sil­ver­man; and Pres­i­dent of the DGCA, Sheikh Mubarak Salim Al-Sabah, as well as other se­nior of­fi­cials.

One of the key fea­tures of the air­craft is its nine-abreast seat­ing con­fig­u­ra­tion, which means only three seats in the cen­ter aisle. With most air­lines and air­craft of this size opt­ing for four seats in the mid­dle, this ‘pas­sen­ger-first’ pol­icy is al­ready draw­ing praise from avi­a­tion ob­servers, as it will of­fer the widest spac­ing in econ­omy class.

Kuwait Air­ways’ world-class in­te­rior is clearly an ex­ten­sion of the new re­brand­ing and livery and this has been ex­pertly crafted into form­ing a unique in­te­rior de­sign ex­pe­ri­ence, with the air­line’s new iden­tity and logo sub­tly in­te­grated into all el­e­ments of the cabin de­signs - in all three classes.

In terms of the de­sign and er­gonomics of the seat­ing, Kuwait Air­ways chose to en­gage three dif­fer­ent com­pa­nies to cater to its three­class set up; the air­line opt­ing to re­tain a First­Class com­po­nent with the B777-300ER, while many other air­lines of­fer­ing a “3-4-3” set up and only two-classes - Econ­omy and Busi­ness.

Hav­ing in­volved some of the world’s top de­sign­ers and air­craft de­sign com­pa­nies to fit out the air­craft’s in­te­ri­ors, Kuwait Air­ways part­ner­ships in­cluded: Stelia, for First-Class seat­ing and suites; B/E Aerospace, for Busi­ness Class seats; and Re­caro, for Econ­omy Class, from which there is also a Pre­mium Econ­omy op­tion.

Among many fea­tures, in First Class there are a to­tal of eight pri­vate suites, with full-flat beds, 26-inch wide seats, a din­ing fa­cil­ity and a 24-inch screen. In Busi­ness Class, there are a to­tal of 36 seats, 22 inches wide with a 68de­gree re­cline, and an 18-inch screen. In Econ­omy Class, there are also 54 Pre­mium Econ­omy seats out of a to­tal of 290, with seats up to 20.4 inches wide, and an 11-inch screen.

In ad­di­tion to of­fer­ing fur­ther com­fort and great fea­tures on board, Kuwait Air­ways has also in­stalled the state-of-the-art Pana­sonic eX3 en­ter­tain­ment sys­tem. In terms of mood light­ing, this is from Boe­ing; how­ever, the light­ing ef­fects for the Kuwait Air­ways brand­ing pan­els were de­vel­oped so as to meet the unique spec­i­fi­ca­tions of the new livery and brand­ing guide­lines and were cre­ated by AIM.

In a world-first for com­mer­cial avi­a­tion, Kuwait Air­ways has also an­nounced that it has in­cluded a “Do Not Dis­turb” elec­tronic app, for ev­ery seat on the air­craft. The app will in­form the flight crew of a pas­sen­ger’s de­sire to sleep and also pro­vide a timer as to how long the pas­sen­ger has re­quested this fea­ture.

“The re­brand­ing and livery de­sign was in­spired by an adap­ta­tion of the blue­bird em­blem that has been syn­ony­mous with Kuwait Air­ways for many years. The blue­bird’s head and beak, from the logo, is now promi­nently fea­tured on the tail and aft part of the air­craft, with a bold new font dis­play­ing the word “Kuwait” along the side of the air­craft leav­ing no doubt as to the fact that it is the of­fi­cial na­tional car­rier of Kuwait,” a spokesper­son from the brand­ing agency com­mented.

“The process of cre­at­ing a new livery and defin­ing the essence of the air­line’s brand was the first time it had been done for Kuwait Air­ways, so the weight of ex­pec­ta­tion was huge,” they con­tin­ued. “We wanted to cre­ate a fresh new look for the air­line, yet main­tain a link to the proud her­itage and legacy of Kuwait Air­ways as a re­gional pioneer in the avi­a­tion in­dus­try.”

Ac­cord­ing to the brand­ing agency, the project to de­liver a new livery and re­brand­ing from de­vel­op­ment to the re­veal took ap­prox­i­mately 18 months. “The ar­rival of the Boe­ing 777-300ER and the new livery re­veal was, of course, timed so as to be the cho­sen ‘ve­hi­cle’ by which Kuwait Air­ways’ new iden­tity and trans­for­ma­tion lit­er­ally came to life,” they con­cluded.

Re­veal­ing its dy­namic new livery on its Boe­ing 777-300ER, in Oc­to­ber, at Boe­ing’s fac­tory in Everett, near Seat­tle; Kuwait’s of­fi­cial na­tional car­rier wel­comed the first of 10 Boe­ing 777-300ER it has on or­der, when ‘Failaka’ landed at Kuwait In­ter­na­tional Air­port,

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