Ford brings in­tel­li­gent SYNC3 in­fo­tain­ment to Mid­dle East New De­sign, new In­ter­face, new Lan­guages, new Fea­tures

Kuwait Times - - BUSINESS -

The lat­est gen­er­a­tion of Ford’s in­no­va­tive com­mu­ni­ca­tions and entertainment sys­tem is set to make its Mid­dle East de­but as the high-tech new SYNC is launched on most 2017 MY mod­els. In ad­di­tion to other new lan­guages, Ford’s SYNC3 will sup­port Ara­bic for the first time - both text and voice ac­ti­va­tio­nen­abling sim­pler con­trol for Ara­bic­s­peak­ing driv­ers. Ford SYNC al­ready en­ables driv­ers of 15-mil­lion ve­hi­cles world­wide to voice-ac­ti­vate essential in-car fea­tures, greatly im­prov­ing ease of ac­cess to nu­mer­ous phone and mul­ti­me­dia func­tions.

The sys­tem has also made a sig­nif­i­cant con­tri­bu­tion to driv­ing safety, en­abling driv­ers to re­main fo­cused on the road while ac­cess­ing the vast range of avail­able com­mu­ni­ca­tion and mul­ti­me­dia fea­tures.

For the third-gen­er­a­tion sys­tem, Ford has drawn on more than 22,000 com­ments and in­sights gained from re­search clin­ics and sur­veys to en­sure the new ver­sion is the most cus­tomer-cen­tric de­signed sys­tem. Sim­pli­fy­ing the user ex­pe­ri­ence by putting the au­dio and phone op­tions cus­tomers use most at their fin­ger­tips, SYNC 3 has been fur­ther im­proved through in­creased pro­cess­ing power and a re­duc­tion in the num­ber of steps re­quired for a command.

With pinch-to-zoom and swipe ges­tures, SYNC3 pro­vides cus­tomers with a high def­i­ni­tion ex­pe­ri­ence of the eight-inch touch screen that is sim­i­lar to smart­phone screens, thus mak­ing it eas­ier and more in­tu­itive to use. “SYNC3 brings to life even more in­no­va­tive new ways of stay­ing con­nected on the move,” says Kalyana Si­vagnanam, vice pres­i­dent mar­ket­ing, sales and ser­vices, Ford Mid­dle East and Africa.

“SYNC3 is de­signed to com­ple­ment modern smart­phones, with an in­tu­itive touch screen and an ex­cit­ing ar­ray of new fea­tures, is sig­nif­i­cantly faster, and of­fers a higher res­o­lu­tion in­ter­face that is sim­pler, and eas­ier to read and use than its pre­de­ces­sor. For cus­tomers in the Mid­dle East, con­sid­ered to be among the most con­nected cus­tomers in the world, this is a sub­stan­tial step to stay­ing con­nected on the move.”

Smart­phone in­te­gra­tion has been stepped up with sev­eral fan­tas­tic new fea­tures, in­clud­ing Ap­ple CarPlay, which al­lows iPhone users to make phone calls, ac­cess mu­sic, send and re­ceive text mes­sages, and get di­rec­tions op­ti­mized for traf­fic con­di­tions via voice con­trol while the driv­ers’ eyes stay fo­cused on the road. The sys­tem is also com­pat­i­ble with Siri Eyes Free which al­lows for easy ac­cess to Siri with iPhones con­nected via Blue­tooth. An­droid users will be able to ac­ti­vate An­droid Auto*, which makes the plat­form’s apps and ser­vices such as Google Search, Google Maps and Google Play Mu­sic ac­ces­si­ble in a safe and seam­less man­ner through SYNC3.

More than nav­i­ga­tion

Nav­i­ga­tion sees a greatly-im­proved sys­tem, in­clud­ing 3D sup­port with land­marks, a Mecca com­pass, and en­hanced junc­tion view pro­vid­ing de­tailed lane vi­su­als and guid­ance. Nav­i­ga­tion also auto zooms out when the next ma­noeu­vre is more than three kilo­me­ters away to mak­ing it eas­ier to see the full route. SYNC 3 also pro­vides full dead reck­on­ing sup­port - which means be­ing able to nav­i­gate even af­ter the loss of GPS sig­nal - un­like smart phone nav­i­ga­tion apps in the re­gion.

The nav­i­ga­tion also in­cludes more than 3.5 mil­lion “points of in­ter­est”, and over 3.5 mil­lion kilo­me­ters of road. Even the idea of get­ting lost should be a dis­tant mem­ory, thanks to free map up­dates for five years - a ne­ces­sity for the ever-chang­ing land­scape of the Mid­dle East. One of the main high­lights is the Smart Fuel In­di­ca­tor, for in­stance, when a ve­hi­cle is low on fuel and the nav­i­ga­tion map is dis­played; SYNC 3 will au­to­mat­i­cally show the po­si­tions of petrol sta­tions on the map, mak­ing sure cus­tomers never leave them­selves high and dry.

Ziad Chaa­ban, EES En­gi­neer, Prod­uct Devel­op­ment, Ford Mid­dle East and Africa, added: “SYNC3 now of­fers unique fea­tures for the Mid­dle East, like user abil­ity to con­trol me­dia and cli­mate, via their Blue­tooth­con­nected phone, just by speak­ing to SYNC. Of con­sid­er­able im­por­tance to Mid­dle East cus­tomers is the lan­guage choices for SYNC 3 nav­i­ga­tion, which in­cludes Ara­bic for the very first time, while cus­tomers will also have the op­por­tu­nity to up­date their maps free for five years - from the com­fort of their own homes.”

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