AAW launches The North Face, Eastpak and Vans at Boulevard

Ali Abdulwahab Al Mutawa Commercial Co (AAW) yesterday celebrated the inauguration of three of its new stores, The North Face, Eastpak, and Vans at Boulevard, Salmiya. The ribbon cutting ceremony was attended by AAW Chairman Faisal Al Mutawa, AAW General Manager Ali Faisal Al Mutawa, and Regional Sales Manager of Eastpak Michele Messori.

AAW has brought together world’s prime brands catering to families practicing seasonal outdoor activities, individuals that have a passion for action sports and also provides a choice for the contemporary lifestyle consumer. The North Face delivers an extensive line of performance apparels, equipment, and footwear with an innovative collection designed to provide rock climbers, backpackers, hikers, trail runners, and outdoor enthusiasts with the ultimate fit and function. Eastpak offers street-smart backpacks to convenient shoulder bags and ingenious luggage and travel items. While Vans offer fully comprehensive range of footwear, apparel, and accessories for men, women and kids.

Opening the ceremony with a speech AAW Chairman and CEO Faisal Al Mutawa expressed AAW’s commitment to providing customers with top-of-the-line outdoor products and adding more stores to serve them better. The event concluded with a ribbon cutting ceremony attended by media and mall visitors who indulged in canap Ès and refreshments and enjoyed exclusive store opening benefits in all three stores.

AAW General Manager, Ali Faisal Al Mutawa said: “We at AAW aspire to provide Kuwait’s market with the highest quality products and offer our customers a wholesome shopping experience. By opening three of our brands under one roof at Boulevard, we are meeting our customers’ growing demand for new and practical products and promise them more expansions in order to provide them with the best brands, customer satisfaction, and service we can.”

Boulevard is one of the newest and largest touristic hubs in the country occupying more than 353 thousand square meters and includes a heritage village, botanical garden, multiple sporting areas, a health club, and more. Eastpak’s first exclusive store occupies 127 square meters and offers bags of various size, type, and style as well as travel gear and accessories specializing in design, development, and manufacturing able to withstand and resist strong conditions of use and a guarantee up to 30 years. The North Face flagship store occupies 242 square meters and delivers an extensive line of performance apparel, equipment, and footwear designed to provide outdoor enthusiasts with the ultimate fit and function.

The Vans store occupies 127 square meters and provides a fully comprehensive range of footwear, apparel, and accessories made to be a dominant force in the action sports and the brand of choice for the contemporary lifestyle consumer. In addition to Eastpak, The North Face, and Vans, AAW provides top-of-the-line products for outdoor and action sport enthusiasts from worldwide brands such as Arc’teryx, Patagonia, Houdini and more.