AAW launches The North Face, East­pak and Vans at Boule­vard

Kuwait Times - - WHAT’S ON -

Ali Ab­dul­wa­hab Al Mutawa Com­mer­cial Co (AAW) yes­ter­day cel­e­brated the in­au­gu­ra­tion of three of its new stores, The North Face, East­pak, and Vans at Boule­vard, Salmiya. The rib­bon cut­ting cer­e­mony was at­tended by AAW Chair­man Faisal Al Mutawa, AAW Gen­eral Man­ager Ali Faisal Al Mutawa, and Re­gional Sales Man­ager of East­pak Michele Mes­sori.

AAW has brought to­gether world’s prime brands ca­ter­ing to fam­i­lies prac­tic­ing sea­sonal out­door ac­tiv­i­ties, in­di­vid­u­als that have a pas­sion for ac­tion sports and also pro­vides a choice for the con­tem­po­rary life­style con­sumer. The North Face de­liv­ers an ex­ten­sive line of per­for­mance ap­par­els, equip­ment, and footwear with an in­no­va­tive col­lec­tion de­signed to pro­vide rock climbers, back­pack­ers, hik­ers, trail run­ners, and out­door en­thu­si­asts with the ul­ti­mate fit and func­tion. East­pak of­fers street-smart back­packs to con­ve­nient shoul­der bags and in­ge­nious lug­gage and travel items. While Vans of­fer fully com­pre­hen­sive range of footwear, ap­parel, and ac­ces­sories for men, women and kids.

Open­ing the cer­e­mony with a speech AAW Chair­man and CEO Faisal Al Mutawa ex­pressed AAW’s com­mit­ment to pro­vid­ing cus­tomers with top-of-the-line out­door prod­ucts and adding more stores to serve them bet­ter. The event con­cluded with a rib­bon cut­ting cer­e­mony at­tended by me­dia and mall visi­tors who in­dulged in canap Ès and re­fresh­ments and en­joyed exclusive store open­ing ben­e­fits in all three stores.

AAW Gen­eral Man­ager, Ali Faisal Al Mutawa said: “We at AAW aspire to pro­vide Kuwait’s mar­ket with the high­est qual­ity prod­ucts and of­fer our cus­tomers a whole­some shop­ping ex­pe­ri­ence. By open­ing three of our brands un­der one roof at Boule­vard, we are meet­ing our cus­tomers’ grow­ing de­mand for new and prac­ti­cal prod­ucts and prom­ise them more ex­pan­sions in or­der to pro­vide them with the best brands, cus­tomer sat­is­fac­tion, and ser­vice we can.”

Boule­vard is one of the new­est and largest touris­tic hubs in the coun­try oc­cu­py­ing more than 353 thou­sand square me­ters and in­cludes a her­itage vil­lage, botan­i­cal gar­den, mul­ti­ple sport­ing ar­eas, a health club, and more. East­pak’s first exclusive store oc­cu­pies 127 square me­ters and of­fers bags of var­i­ous size, type, and style as well as travel gear and ac­ces­sories spe­cial­iz­ing in de­sign, de­vel­op­ment, and man­u­fac­tur­ing able to with­stand and re­sist strong con­di­tions of use and a guar­an­tee up to 30 years. The North Face flag­ship store oc­cu­pies 242 square me­ters and de­liv­ers an ex­ten­sive line of per­for­mance ap­parel, equip­ment, and footwear de­signed to pro­vide out­door en­thu­si­asts with the ul­ti­mate fit and func­tion.

The Vans store oc­cu­pies 127 square me­ters and pro­vides a fully com­pre­hen­sive range of footwear, ap­parel, and ac­ces­sories made to be a dom­i­nant force in the ac­tion sports and the brand of choice for the con­tem­po­rary life­style con­sumer. In ad­di­tion to East­pak, The North Face, and Vans, AAW pro­vides top-of-the-line prod­ucts for out­door and ac­tion sport en­thu­si­asts from world­wide brands such as Arc’teryx, Patag­o­nia, Hou­dini and more.

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