Zain wins ‘Best Brand’ ti­tle

Tele­com Re­view Ex­cel­lence Awards 2016

Kuwait Times - - TECHNOLOGY -

Zain Group, a lead­ing mobile tele­com innovator in eight mar­kets across the Mid­dle East and Africa, is proud to an­nounce that its brand has been iden­ti­fied as the ‘Best Brand’ for tele­com in the Mid­dle East for 2016 at the gala cer­e­mony of the Tele­com Re­view Sum­mit Ex­cel­lence Awards held in Dubai on 13 De­cem­ber, 2016.

Tele­com Re­view is a lead­ing in­dus­try pub­li­ca­tion and the award rec­og­nizes the out­stand­ing per­for­mance of Zain’s brand across all its mar­kets, which has come to rep­re­sent the high­est stan­dard of cus­tomer ser­vice at all its touch points. Win­ners were cho­sen based on rec­og­nized and demon­strated ca­pa­bil­i­ties in their spe­cific sec­tor by an in­de­pen­dent panel of 15 ex­pe­ri­enced in­dus­try veter­ans. Zain has been a re­cip­i­ent of the ‘Best Brand’ ac­co­lade at other re­gional events in the past, con­firm­ing the brand’s suc­cess in in­spir­ing hope and de­liv­er­ing hap­pi­ness since its in­cep­tion in 2007.

The suc­cess at the Tele­com Re­view Awards has been driven by the tan­gi­ble de­vel­op­ments oc­cur­ring within the com­pany, re­flected by it brand, which is rep­re­sen­ta­tive of the con­tin­ual in­vest­ment in net­work up­grades that the op­er­a­tor is mak­ing. Zain’s tech­nol­ogy in­no­va­tion is also pos­i­tively im­pact­ing cus­tomer ex­pe­ri­ence, re­in­forc­ing the com­pany’s brand val­ues and mak­ing it one of the most re­spected and rec­og­nized cor­po­rate brands in the Mid­dle East.

Com­ment­ing on the award of the lat­est ac­co­lade, Zain Group CEO Scott Ge­gen­heimer said, “We are proud to be rec­og­nized once again as a lead­ing brand in the re­gion and con­tinue to adapt our­selves in en­sur­ing the brand brings out the best in us and makes us strive to of­fer the best cus­tomer ex­pe­ri­ence pos­si­ble, as our loyal cus­tomers de­serve no less.”

Zain is an ar­dent sup­porter of con­tin­ual in­no­va­tion and forg­ing strong part­ner­ships, and its re­la­tion­ship with other well-re­garded brands such as Uber and Book­ing.com, for ex­am­ple, have led to the re­in­force­ment of the Zain brand it­self. Zain also made strate­gic in­vest­ments in smart city con­sult­ing firm, neX­gen and mo­bil­ity so­lu­tions de­vel­oper and con­sul­tancy firm FOO to fast-track its dig­i­tal life­style of­fer­ings.

The com­pany’s mar­ket­ing cam­paigns across the re­gion on var­i­ous me­dia chan­nels have cap­tured the hearts and minds of mil­lions of peo­ple across the Arab World and afar. Most re­cently, Zain’s Ra­madan 2016 TVC had a re­mark­able 10 mil­lion views on YouTube, in a space of only 30 days, with the com­pany’s Ra­madan EID 2016 TVC also at­tain­ing 18 mil­lion views to date, both rel­e­vant and in­dica­tive fac­tors of the brand power of Zain! To­day, Zain Group and its lo­cal op­er­a­tions now boast more than 8 mil­lion fans on Face­book, more than 4.5 mil­lion fol­low­ers on Twit­ter, and nearly one mil­lion on In­sta­gram. Over the past 4 years, Zain Group’s and op­er­a­tions’ numer­ous YouTube chan­nels across the re­gion have had in ex­cess of 100 mil­lion views.

Sus­tain­abil­ity, trans­parency and thought-lead­er­ship are at the very core of Zain’s busi­ness and this is re­flected in ev­ery as­pect of the com­pany’s day-to­day op­er­a­tional ac­tiv­i­ties. Zain’s an­nual Sus­tain­abil­ity Re­port high­lights the com­pany’s con­tin­ued hold of its re­gional lead­er­ship po­si­tion in pur­su­ing its sus­tain­abil­ity agenda and sup­port­ing its com­mu­ni­ties through out­reach ac­tiv­i­ties such as ca­pac­ity-build­ing, ed­u­ca­tion, so­cio-eco­nomic de­vel­op­ment, and en­vi­ron­men­tal stew­ard­ship. In ad­di­tion, with a fo­cus on sup­port­ing the en­tre­pre­neur­ial start-up ecosys­tem, Zain part­nered with the MIT Pan Arab Start Up Com­pe­ti­tion for the past two years and most re­cently sup­ported the global MIT In­no­vate for Refugees com­pe­ti­tion. ENDS

Zain is a lead­ing telecom­mu­ni­ca­tions op­er­a­tor across the Mid­dle East and Africa, pro­vid­ing mobile voice and data ser­vices to over 45.8 mil­lion ac­tive cus­tomers as of 30 Septem­ber, 2016. With a com­mer­cial pres­ence in 8 coun­tries, Zain op­er­ates in: Kuwait, Bahrain, Iraq, Jor­dan, Saudi Ara­bia, Su­dan and South Su­dan. In Le­banon, the Group man­ages ‘touch’ on be­half of the gov­ern­ment. In Morocco, Zain has a 15.5 per­cent stake in ‘INWI’, through a joint ven­ture. Zain is listed on the Kuwait Stock Ex­change (stock ticker: ZAIN).

Group CEO Scott Ge­gen­heimer re­ceives Best Brand award.

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