Al-Sayer partners with CSR for first Kids Festival

As part of its CSR commitment Al-Sayer Group Holding partnered for the 1st Kids Festival on the occasion of Universal Children’s Day in association with UNICEF, sponsoring a booth for Al Kharafi Activity Kids Center (AKAKC) Sanad Kuwaiti Foundation for children with special needs. The event was attended by His Excellency Sheikh Mohammed Al-Abdullah Al-Sabah Minister of State for Cabinet Affairs Kuwait, representatives of Kuwait Social development Office, UNICEF delegates, Zainab ToemiBenjlon representative from United Nations, Al-Sayer COO Bengt Kurt Schultz, DGM Corporate Excellence Nehad AlHaj Ali, and Corporate Excellence Team.

During inauguration ceremony, His Excellency Sheikh Mohammed Al-Abdullah Al-Sabah Minister of State for Cabinet Affairs Kuwait honored Al Sayer Group Holding and applauded the selfless stand to support a disability school and UN representative Zainab ToemiBenjlon, and UNICEF delegates appreciated the Al-Sayer Group’s approach to promote special needs school, creating awareness on the rights of children.

According to Bengt Kurt Schultz, COO Al-Sayer Group Holding “Al-Sayer business is deeply connected with the sustainability vision. Our sustainability thoughts encourage us to spread awareness and build sense of responsibility towards the society we engage with. Such international initiatives to promote social responsibility excites our team, customers and communities to participate wholeheartedly. We believe every day is a chance to be better, demonstrated through our values and actions as an organization.”

The vibrant and jovial event conducted at The Avenues Mall attracted walk-ins of 10,000+ visitors including high ranked personalities, children, parents along with participation from Kuwait Social Development Office, Kuwait National Child Protection Program, Kuwait Red Crescent Society and Corporates to promote UNICEF’s child right message. Eng Nehad AlHaj Ali DGM Corporate Excellence mentioned “We are proud to partner for such movement, creating awareness on the need of developing children with special needs, to show their talents and to ensure they receive equal attention and care from the society.”

AKAKC performed live activities including making handicrafts, painting on bags and wooden boxes, weaving of shawls and crafting ornaments and displaythem for sale enabling better engagement. This encouraged visitors to exploreservices about the school highlighting the caliber of special needs children. AKAKC activities included entertainment, rehabilitation and training services for the special need child from ages 4 to 13. Kids expressed their joy receiving compliments including pack of drawing kits, honey for winter season and preloaded Magic Planet game cards and encouraged them to develop empathy towards disabled as well as raise social awareness to build a promising young generation to support the Al-Sayer Initiatives.