Paris Hil­ton launches Lidl hair­care line

Kuwait Times - - LIFESTYLE -

Paris Hil­ton has teamed up with bud­get su­per­store Lidl for a new hair col­lec­tion. The 35-yearold Hil­ton Ho­tels heiress has an­nounced the line, con­sist­ing of items priced from just £1.99 to £16.99, of hair­care beauty prod­ucts to her 6.3 mil­lion Twit­ter fol­low­ers. Tak­ing to the mi­cro-blog­ging site, she wrote: "I'm ex­cited to share my new col­lec­tion from @lidl with you! Be the first to get it: @lidl with you! Be the first to get: @lidl #HereComesParis #Hair #BTS #Blonde #Beauty (sic)" The high­est priced item is a pair of Wave Curlers and Ro­tat­ing Hot Air Stylers and those with not much in their bud­get can pick up a hair­brush for £1.99. The 'Sim­ple Life' star is not the first mil­lion­aire to team up with a bud­get store, as ear­lier this year Vic­to­ria Beck­ham un­veiled her lim­ited edi­tion col­lec­tion with Tar­get, which is ex­pected to drop next year. The 42-year-old fash­ion de­signer re­vealed she is work­ing on her VB x Tar­get fash­ion range, which is in­spired by her Vic­to­ria, Vic­to­ria Beck­ham cap­sule. Vic­to­ria con­firmed that the range will be avail­able in all Amer­i­can retail giants, on­line and in-store, as well as Tar­get.com in April 2017, and is the brunette beauty's first foray into chil­dren's wear. She pre­vi­ously said: "The tim­ing just felt right. "I've made no se­cret of the fact that I wanted to put a col­lec­tion out there for peo­ple who ei­ther can't af­ford de­signer prices or don't want to pay de­signer prices. "It was re­ally about look­ing at the busi­ness, dis­cussing it with my part­ners and my CEO, and just fig­ur­ing out when that time was go­ing to be. And when I had the time to be as in­volved as I like to be with ev­ery sin­gle project I take on."

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