A word with Sophie Parou, about the art of pastry and chocolate making
After an amazing live demonstration of the art of pastry and chocolate making "Pastry Live & Beyond Chapter IV" by France and Middle East Co (FAME) last month, Sophie Parou, CEO of FAME, shared with Kuwait Times some secrets of FAME and its journey in Kuwait over the years.
Kuwait Times: Tell us more about FAME.
Parou: FAME Co's motto is 'quality, tradition and richness.' Its mission is to bring the best possible quality of chocolate, baked products, pastry, raw material and equipment from Europe and offer them to Kuwait and the GCC. Its objective is to promote maximum creativity and innovation in the field of pastry, chocolate and baking. KT: Can you evaluate the success of Fame's latest event?
Parou: Pastry Live and beyond Chapter IV was a complete success and on a scale from 0 to 10, I would say we achieved a good 9.
KT: As the CEO of FAME, what value did you add to the company's achievement over the last five years?
Parou: A good management, with good team spirit and performance towards clients. However, a manager also keeps in touch with market changes in terms of taste and demands. Accordingly, I believe my good understanding of the market as well as my sourcing skills have definitely led FAME to being one of the most dynamic food company in the market today.
KT: Tell us about the originality and specialty of your products compared to what the competitors offer?
Parou: Our products make a statement in themselves they are creative unlike the other items that are already in the market.
KT: Do you think the Kuwaiti community appreciates your industry?
Parou: I believe a good company is not one that is followed by consumers, but rather the one that follows the consumer's needs and demands, and allows itself to maneuver changes accordingly. KT: What will your future projects be about? Parou: FAME is preparing for Pastry Live & Beyond Chapter V next year, but my current wish is to introduce Kuwait to the famous worldwide pastry/chocolate competition held in France. I do believe that Kuwait is ready for such a challenge. KT: Will the next event have new and creative ideas? Parou: Chapter V will be bigger with even more spectacle than the previous chapters. However, we will only see this in 2018.
A group photo shows Sophie Parou (second left) , CEO of FAME.