CBK showcases its 2016 social responsibility activities

Last year was yet another outstanding one for the Commercial Bank of Kuwait (CBK) in terms of its social responsibility program. It was full of activities that demonstrated CBK’s commitment to its social responsibility towards all segments of society and non-governmental organizations.

And in recognition for its efforts in the social responsibility domain, CBK was as a ‘Leading Company in Social Responsibility’ in Gulf Cooperation Council (GCC) states in 2016. The honoring came at the sidelines of the 33rd GCC Social Affairs and Labor Ministers’ meeting held in Riyadh. During the event, the ‘Hawwen Alaihom’ (make it easier for them) campaign was chosen as a leading social responsibility project.

‘Hawwen Alaihom’ is an innovative campaign that was launched five years ago with the aim of lending a helping hand to outdoor laborers including construction and cleaning workers who are working in harsh weather conditions. CBK workers presented gifts to workers on special occasions during the campaign, including iftar and suhour meals during the Holy Month of Ramadan. In addition, CBK provided full support to various social, cultural, educational, sports and environmental activities organized by all of Kuwait’s six governorates.

Moreover, CBK’s Public Relations and Media Department organized its ‘Ya Zein Torathna’ (our beautiful heritage) cultural campaign for the fifth year in a row to highlight Kuwait’s traditions and heritage. The campaign included activities such as launching the ‘Tijari Neghborhood’ pavilion that was set up in many shopping malls, and where heritage was introduced to visitors. In addition, wonderful cultural events were held at the Shaheed Park, including an event that highlighted old Kuwaiti professions and old songs.

CBK also contributed in decorating and illuminating its headquarters with pictures selected from its calendar during the National and Liberation days. The bank also visited social care houses as well as the Kuwait Cancer Control Center (KCCC) during the National Day anniversaries. Furthermore, bank workers visited the Kuwait Down Syndrome Society and Al-Babtain Center for Burns and Plastic Surgery to celebrate ‘girgean’ with children.

As part of its voluntary activities, CBK organized a blood donation campaign for its employees in various positions, and issued its annual calendar highlighting Kuwait’s heritage. And out of its keenness to stay in touch with clients through all media platforms, the bank launched a TV commercial during Ramadan. Furthermore, it organized several health and awareness campaigns to promote its banking services and promotional offers.

Realizing the significance of modern social media networks, CBK launched a WahtsApp service and its own accounts on various social media networks. It also issued a special booklet that includes all the social responsibility activities organized in 2016.