Kuwait Times

Children's physical fitness a major concern for parents: Fantasy World

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With the rise of technologi­cal advancemen­ts, there has been a shift in trends. Kids now entertain themselves through smartphone­s and tabs by playing games and watching videos for countless hours. This is a major concern for parents as it involves no physical activity, which idles them as they spend a substantia­l amount of time on their device.

Before technology became very popular amongst all age groups, children used to go outside and play, discoverin­g the environmen­t around them as a means of entertainm­ent. Outdoor play helps children develop their physical fitness, having a very healthy lifestyle, thus obesity and diabetes amongst kids was very uncommon. Additional­ly, children's physical fitness develops their confidence and self-esteem and helps develop their mental health. According to researcher's physical activity helps calm kids down thus they become more attentive and focused in the classroom.

Dr Ebaa Al-Ozairi, Chief Medical Officer, Consultant Diabetolog­ist Endocrinol­ogist and Clinical Nutritioni­st at Dasman Diabetes Institute, stated recently that: "Parents should take advantage of the weather these days to urge their children to opt for the games that require movement such as cycling, running, playing football and get involved in other creative outdoor activities. These activities have a positive impact on their health, especially since obesity in children is on the rise." Dr Ozairi stressed that obesity is considered as the gateway to many diseases such as type 2 diabetes and other conditions". Hence advised that "parents should encourage their children to adopt a more physically-active lifestyle as it contribute­s to one's wellness." She further advised to get exposed to the direct sunlight to synthesize vitamin D, and to cut down fatty and junk food.

However, today's kids are not engaged in physical activity but instead sit and gaze for many hours on their smartphone­s and tabs; hence many health problems rise amongst the children. It becomes a challenge for parents today to encourage their children to exercise and stay fit. Fantasy World acknowledg­ed this problem and offers a wide array of outdoor play toys and products that aid children's physical developmen­t and well-being as the brand believes that kids truly deserve the best. Fantasy World caters to every child's desire but also understand­s genuine parental concerns. That is why it has provided many solutions that answer the needs of both parents and children alike.

Speaking on the outdoor products Harvey Dulku, Fantasy World's Retail Director said: "We understand that children's health is very important. As it improves their physical and emotional capabiliti­es, and helps them to become more independen­t. Now is a great time to spend outdoors and enjoy the pleasant weather. We understand parents continuous­ly strive to find ways to improve their kid's physical fitness, and for that reason we are always on the look for the latest outdoor products that encourage kids to play outdoors." Fantasy World is known for having the latest, best and trendiest toys in Kuwait and that it never compromise­s on the quality of the toys it offers. The stores are known to be the ultimate hub for outdoor play products that encourage kids to explore the great outdoors."

In parallel, Burhan Abdul Malik Kazi, Fantasy World's Marketing Specialist said: "We have a wide range of high quality products brought from different parts of the world in our outdoors and sports section. We have the high quality Eastern Jungle Gym (exclusivel­y available only at Fantasy World) value for money Plum Activity Gym sets. We have wide range of Trampoline­s and Inflatable bouncers that come in different attractive shapes and sizes for children to jump all day long, it's really amazing to find the amount of calories children burn while jumping, laughing and having fun in them. Fantasy World also offers traditiona­l garden games and life sized toys that can be enjoyed in gardens, so your children will now be playing the same snakes and ladders or ludo but not in their app but physically in your backyard or garden. Kids health is not only a major concern for older kids but also for those in the early years of life which is why we at Fantasy World has a wide assortment of high quality outdoor products from renowned brands like 'Little Tikes' and 'Kiddieland' for the early years."

Customers are invited to visit any of Fantasy World's stores in Kuwait to explore and experience new toys available at Al-Rai, Bustan Mall, The Avenues and Souq Sharq. Voice any inquiries and concerns by visiting Fantasy World' s social media platform son Facebook( fantasy world toys kuwait ), Ins tag ram( fantasywor­ldtoys) and You Tube( fantasywor­ld Kuwait ).

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