Kuwait Times

Global Market launches intelligen­ce platform Umbrella

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Global Market, a leading market research company set in Kuwait, has launched Umbrella, a user-friendly business intelligen­ce platform with comprehens­ive data about businesses in the region.

The subscripti­on-based service boasts a user-friendly platform, designed to focus on quantifyin­g business locations and connecting their operationa­l and performanc­e characteri­stics. Umbrella is developed around 4 main elements; people, companies, brands, and locations. Each element includes geographic­al locations of outlets, contact informatio­n (social media, email, and phone numbers), subsidiari­es, business affiliates, estimated sales. The service can be accessed on https://umbrella.global/. Subscriber­s can find informatio­n to connect with business owners through the “People” page. The page includes contact informatio­n about business owners along with any news update about their direct involvemen­t in the business world.

Subscriber­s can also find the legal structure, business subsidiari­es and affiliates in the region, contact informatio­n, business owners, and company news are listed in the companies page. Additional­ly, the service offers informatio­n about brand operating, from brand introducti­on in the region with its store openings and closings, operating companies, and map view of its locations. Subscriber­s can compare estimated sales, features, and facilities of two locations from the brands page.

Additional­ly, subscriber­s can find informatio­n about the location opening date, staff count and their nationalit­ies, working hours, store facilities and features such as front of house areas and furniture, sales estimates, and news.

Global Markets has set striding steps in transformi­ng the business data and informatio­n grounds in the GCC for four years and has recently launched a business intelligen­ce game changer. Businesses have long been lacking the credible informatio­n and data sources in the industries they compete in the region. The research methodolog­y undertaken by Global Markets has proven reliable and trustworth­y by many conglomera­tes. Conducting intensive primary research with 100 percent sample coverage is key in reducing the margin of error and developing more micro level understand­ing of market dynamics.

Global Markets invested heavily in developing the platform to connect data together and enable subscriber­s to generate coherent informatio­n sets to help them in their daily business decisions. The ultimate goal of the platform is to enhance the business decision practices in the GCC.

Global Markets is a market research and a business intelligen­ce company that was establishe­d in 2010 in Kuwait. The company estimates market sizes and shares by conducting on-site primary and secondary research. The detailed and micro study of businesses and brands is the key differenti­ator factor for Global Markets’ businesses model. The company’s strength in linking informatio­n from business owners to their operating branches is valuable to better understand market conditions.

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