HTC unveils new smartphone series HTC U Ultra, HTC U Play
HTC U Ultra and HTC U Play challenge everything that people expect from smartphones
KUWAIT: HTC, a global leader in mobile innovation and design, unveiled its new smartphone series, HTC U with two new models, the HTC U Ultra, which is a flagship phone and HTC U Play. Incomparably beautiful to look at and hold with the technology and software to match, the HTC U series challenges everything that people expect from smartphones. “In March, HTC will launch its newest smartphone series in Kuwait - the 5.7-inch HTC U Ultra and the 5.2-inch HTC U Play smartphones,” Daniel Khayat, MEA HTC Product Manager, told the Kuwait Times yesterday.
The HTC U series features the best in class cameras with both main cameras featuring optical image stabilization, phase detection autofocus (PDAF), a dual-tone LED flash and pro-mode among others. The HTC U Ultra comes with a 12MP ultra pixel main camera and the HTC U Play features a 16MP main camera. Both devices include a 16MP selfie camera with a wide-angle lens for panorama selfies and the option to switch to an ultrapixel mode for unparalleled light sensitivity.
The brilliantly designed and powerful new series is beautifully 3D contoured with a liquid surface that’s designed to reflect the best you. The HTC U Ultra is the first device from the company for 2017 and is a premium offering. HTC U Ultra features a 5.7-inch display, a virtual assistant and a secondary screen above the regular one. The 5.7-inch display is a super LCD 5 screen with a QHD resolution. The 2-inch screen above it offers a resolution of 160x1040 and can be used to show contacts, notifications, music controls, and so on. This Smartphone comes with a glass finish, which the company calls ‘Liquid Construction’.
The HTC U Ultra includes four microphones on the device, which capture positional sound and allow for immersive audio recordings. “It is meant to learn your habits and tune the phone’s behavior accordingly. For example, the phone will learn your travel route so if you have a flight and there is heavy traffic outside, it will tell you that you are going to be late,” Khayat said. He added that HTC U Ultra uses a sonar technology headset to analyze a person’s unique inner ear to adapt to you and the noise levels around you and this feature enhances the way you experience sound through the delivery of clear and superior audio.
“HTC introduces the HTC Sense Companion, which is a personal companion that is consistently learning from the user, with voice recognition capabilities. The phone features voice recognition, so it can actually recognize your voice and respond to commands. Through artificial intelligence, the HTC Sense Companion gets to know you through machine learning to present customized and personalized suggestions and quietly support you in your pursuit of brilliance,” Khayat explained.
Khayat confirmed that HTC will bring the latest revolutionary smartphones to Kuwait. HTC continues to push the limit of the performance and advanced features of its smartphones, making them the ideal smartphones to support business users and complement the lifestyle of consumers in general. “It is bringing genuine choice to the category by delivering stunning design and high-end performance at unbelievable value,” Khayat added.