Honda Alghanim announces the winner of the biggest Boomerang competition
Honda Alghanim, the exclusive distributor of Honda cars, motorcycles and marine equipment, announced the winner of the brand-new 2017 Honda Civic in one of the biggest social media competitions on February 18, 2017 at their Al-Rai showroom. This widely anticipated social media competition involved some of the country’s most popular social media influencers who added the right amount of exposure and glamour to the event and competition that specifically targeted the youth segment.
In an effort to position the Honda Civic as the ultimate ride for the youth, Honda Alghanim launched one of the biggest and first of its kind social media competitions, enticing the youth to participate and get the chance to drive away with this iconic vehicle. The social media competition rules were simple: participants were encouraged to take a Boomerang video of themselves posing next to a Honda Civic and posting their video on Instagram with #MyStyleMyCivic and @AlghanimhondaKW.
Honda Alghanim located the 2017 Honda Civic in areas regularly frequented by the youth, specifically 360 Mall during the Auto Moto Show that took place on January 12 to 21, Cinescape at The Avenues on January 22 to 28 and lastly, the American University of Kuwait on February 8 and 9. If willing participants did not make it to any of the three designated locations, they were always encouraged to visit Honda’s showrooms at Al-Rai and Shuwaikh where they could pose with a 2017 Honda Civic and enter the social media competition at a time and date that was convenient to them.
The competition attracted nearly 1,000 Honda contestants and only ten of them were chosen randomly by Honda Alghanim to be a part of the final round. Hussein Hassan Abdallah was announced the winner of the competition by scoring the highest number of likes on his Boomerang video which was reposted on Honda Alghanim’s official Instagram account.
Due to its originality and relevance amongst the youth’s culture, the social media competition was very well received by the target audience, a factor that was furthered by the involvement of one of Kuwait’s most popular social media influencers including Dana Al-Tuwairish, Abdullah AlJassar and Fatma Al-Awadhi, admired individuals who increased the competition’s exposure and people’s awareness of it. Honda Alghanim would like to take this opportunity to congratulate Hussein Hassan Abdallah and also thank him for his enthusiastic participation, something that Honda Alghanim hopes to observe more of in its upcoming campaigns.
The iconic 2017 Honda Civic has set an allnew standard in compact car style and performance with its sleek, sporty lines and improved power-to-weight ratio that has proven to be every driver’s daily delight. While the spacious, dual-zone automatic climate control and premium-grade cabin is loaded with premium features for classabove comfort and convenience, the exterior features boast color-coordinated power side mirrors with integrated LED turn signals, wide and low beam fog lights that enhance visibility in dust storms or heavy fog as well as signature LED headlights. Convenience was a key factor in the redesigned Honda Civic; from the cap-less fuel system, electric parking brake and aerodynamic wing spoiler to the Smart Entry engine start and stop button and 7-inch touch screen audio display, the Honda Civic is truly the ideal car for the youth who yearn for a smooth and comfortably stylish drive that reflects their lifestyle.
Customers are encouraged to visit any of the Honda showrooms for a chance to test drive a Honda Civic and get full details from Honda’s sales representatives. Honda Alghanim’s showroom in Al-Rai operates from 9.00 am until 10.00 pm, Saturday to Thursday, and from 9.30 am until 10.00 pm on Fridays. The Shuwaikh showroom operates from 9.00 am until 10.00 pm. Alghanim Motors, the exclusive distributor of Honda automobiles, motorcycles, power products, and marine products in Kuwait, is committed to providing customers with flexible payment solutions and efficient and cost-effective services. The cars service center waiting lounge offers entertainment and comfort for customers, digital satellite TV, free wireless internet and relaxing massage chairs. For more information, please call 1822777.