London’s iconic cabs take on full Gulf Air branding Airline operates double daily services in UK
MANAMA: London’s iconic cabs were recently adorned with full Gulf Air branding on them as part of a campaign with taxi advertising specialist Sherbet Media, advertising Bahrain’s national carrier’s network, one-stop-shop website and worldwide call centre. For over one month, Gulf Air branded London cabs operated across the central and greater London area.
On the successful taxi advertising campaign, Gulf Air’s UK Country Manager Rashid Al-Gaoud commented: “We wanted to raise awareness of Gulf Air in one of the airline’s key markets, and to do so in a truly standout way. With Sherbet Media we achieved this. We gained great brand awareness from this campaign with positive feedback from a broad spectrum of residents and visitors who saw and used the Gulf Air branded taxis in various locations throughout London.”
Gulf Air has had a strong presence in the United Kingdom since its first flight to London in 1970, and currently operates a double daily service to London Heathrow Airport offering passengers a choice of morning and evening flights. Boasting one of the largest regional networks with multiple daily flights to ten cities across the Middle East, Gulf Air is well-positioned to facilitate two-way movement between Europe, Asia and several key destinations in the Middle East and North Africa.
Gulf Air flights can be booked online at gulfair.com, the airline’s one-stop-shop website, where customers can also find a suite of additional online services offering hotel bookings, car rentals and travel insurance. Gulf Air, the national carrier of the Kingdom of Bahrain, commenced operations in 1950, becoming one of the first commercial airlines established in the Middle East. Today, Gulf Air is a major international carrier serving 41 cities in 24 countries spanning three continents. The airline operates one of the largest networks in the Middle East, with double daily flights or more to 10 regional cities, in addition to select destinations in the Indian Subcontinent and Europe, from its hub at Bahrain International Airport. Gulf Air serves all its destinations with a combination wide and narrow body fleet totalling 28 modern aircraft. Renowned for its traditional Arabian hospitality, evidenced by the airline’s signature family and business friendly products, Gulf Air is committed to being an industry leader and developing products and services that reflect the evolving needs and aspirations of its passengers.
Gulf Air connects Bahrain to the world and, as such, is a key national infrastructure asset, serving as a powerful driver for the economy and supporting the Kingdom’s on-going economic growth.
Gulf Air has been the Title Sponsor of the FORMULA 1 GULF AIR BAHRAIN GRAND PRIX ever since it made history as the first Formula 1 Grand Prix to be held in the Middle East in 2004. In addition, the airline has been Official Carrier of the biennial Bahrain International Airshow since it was first held in 2010.