Global carrier sets new standard in business travel
Qatar Airways yesterday hosted a packed press conference to unveil its highly anticipated and revolutionary new Business Class experience to the world’s media and travel trade leaders. Ushering in a neverbefore-seen standard in Business Class travel, the customisable private suites, named QSuite, introduce a host of firsts to Premium Class travel, reshaping expectations for global business travellers.
The new seat design was first unveiled by Qatar Airways Group Chief Executive Akbar Al-Baker, moments before the airline’s annual press conference at a spectacular reveal ceremony, on the opening day of the ITB Berlin exhibition, at the Qatar Airways stand. Attended by an audience of notable VIPs, including Sheikh Saoud Bin Abdulrahman AlThani, Ambassador of the State of Qatar in Germany, with the Mayor of Berlin Michael Muller, as special guest of honour, guests were captivated as a life-size cross-section of a Qatar Airways aircraft featuring the new QSuite was unveiled to rapturous applause.
Launched at ITB Berlin, the world’s largest travel trade show, the unique and patented seat has been two years in the making. Its highly anticipated unveiling drew media from around the world and up until the reveal had kept industry experts guessing as to what features and developments it would include.
QSuite features the industry’s first-ever double bed available in Business Class, with privacy panels that stow away, allowing passengers in adjoining seats to create their own private room. Adjustable panels and movable TV monitors on the centre four seats allow colleagues, friends or families travelling together to transform their space into a private suite, allowing them to work, dine and socialise together. These new features provide the ultimate customisable travel experience that enables passengers to create an environment that suits their own unique needs.
Qatar Airways Group Chief Executive, Akbar Al-Baker, said: “Today I am proud to unveil the future of Premium travel with our new QSuite Business Class. Our unique and patented design is a world first in many ways and challenges industry norms by offering passengers more privacy, more choice and more personalization. With these innovations, Qatar Airways has revolutionized the way we serve our Business Class travellers, enabling our passengers to enjoy a First Class experience in Business Class. This is truly Business Class as never seen before and is entirely in keeping with our Premium product and service philosophy. On Qatar Airways, you choose when you dine, and the menu options are varied, with something for everyone. You choose when you rest, and when you want entertainment; we offer more choices than any other airline. It only makes sense to give you the choice to make your own cabin-within-a-cabin, creating double QSuites or quadrants.”