Women earn more than men on social media

Women have reportedly defeated the pay gap on social media, outperforming men by 35 percent. A study commissioned by influencer showed a female influencer with 100,000 followers can earn up to £41,600 by posting two sponsored social posts a week. However, the founder of the web platform, Ben Jeffries, was surprised by the outcome. The 21-year-old said: "It's no surprise that influential individuals on social media are monetizing their social feeds they have been doing so for some years now - but it is a surprise to see that female influencers are commanding higher fees than their male counterparts, flipping the traditional pay gap on its head." The gender pay gap is currently at almost 14 percent in the UK, but this figure has been challenged when it comes to women using their social media outlets as marketing tools. And it is assumed the increased popularity in the fashion industry is thought to be the cause of their success. It has been reported a woman with 20,000 followers can ask for £160 for each sponsored post from brands, whereas men can only earn £120. And females with 50,000 to 100,000 followers can earn up to £400 per post, whilst male influencers with the same following are earning £300 per post, which means there is over 50 percent increase for women and a 13 percent increase for men against the average salary of £27,500 for full-time employees. The findings also show 73 percent of 18 to 30 year old's follow social media savvy stars including Zoella, Alfie Deyes and Tanya Burr.