Automakers see promise in Chinese ‘car-sharing’
SHANGHAI: Unable to afford a car, Shanghai university student Long Yi endured an expensive taxi commute across his vast city until he started using one of the car-sharing schemes quickly gaining momentum in China. Essentially an Internet Age twist on car rentals, car-sharing is attracting Chinese millennials who increasingly demand mobility but shun the burden of auto ownership. Long, 20, drives himself to school for around 50 yuan ($7) using EVCARD, a service launched by state-owned automaker SAIC Motor that has compact electric vehicles sprinkled around the city, slashing his travel time and costing one-quarter the taxi fare. “It is cheaper and more convenient and very flexible. I’ll choose EVCARD as my primary mode of transport almost every time,” said Long.
After years of skyrocketing China sales, the global auto industry is contemplating slower growth as it convenes this week for the Shanghai Auto Show, putting alternative sales channels like car-sharing in focus. Longestablished in Western countries, such services only began appearing in China in the past two years, but are part of an ongoing Chinese personal-mobility revolution. Already bike-sharing businesses have exploded across China, flooding major cities with bicycles that are unlocked by GPS using an app, can be left anywhere and have become critical to countless commutes.
Similarly, drivers typically use a smartphone app to find and unlock shared cars, later parking them anywhere or at set locations. Dozens of Chinese and foreign companies have now either launched or invested in car-sharing operations, with some making purpose-built cars. Germany-based consultancy Roland Berger forecasts annual market growth of at least 45 percent. “That is a significant growth opportunity (for manufacturers). There are only a few hundred thousand cars now, but it’s growing and it’s growing very quickly,” said Johan Karlberg, a Shanghai-based partner with Roland Berger.
Driving new sales
German giant Daimler launched a carsharing service last year that has since expanded to seven cities, gaining more than 250,000 registered users, the company said. Jochem Heizmann, China CEO for Volkswagen, the country’s top car brand, told reporters in Shanghai VW would partner with Chinese car-sharing operator Shouqi in multiple cities, partly to boost electric-vehicle sales. “You have to see the development of such fleets as sales channels,” he stressed. Lynk & Co-a new unit of Chinese automaker Geely, which owns Volvo-unveiled in Shanghai two SUVs with built-in touchscreen sharing software developed with Microsoft and Sweden’s Ericsson. “Communities”, such as companies or residential developments, can jointly purchase vehicles to share, or owners can share their car for a fee with other drivers who join Lynk & Co’s network, said Alain Visser, the company’s senior vice president. “It becomes an interesting concept because sharing can reduce the cost of ownership,” he said.
Lynk & Co also is partnering with TripAdvisor and Tujia-China’s Airbnb on a proposed system combining shared accommodation and cars. “Instead of entering the (car-sharing) market once it becomes big, we want to make it big,” Visser said. Bill Russo, head of Shanghai-based consultancy Gao Feng, said such services will guide auto manufacturing in future. “You may build them to entertain people in the backseat, or to provide more connectivity so people can be productive. We’ll see this segment influence specifications,” he said. China’s central government and many local authorities are keen to reduce congestion and air pollution and have dangled various incentives for car-sharing, such as eased licensing requirements and guaranteed parking. —AFP