Kuwait Times

Careem and OSN announce strategic partnershi­p to deliver enhanced value for customers across MENA

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Careem, the leading ride-hailing service in the Middle East, has announced a strategic partnershi­p with OSN, the region's leading entertainm­ent network, to deliver enhanced value for customers of both companies across the MENA region.

The partnershi­p continues the efforts of Careem, the biggest mover of people in the MENASA (Middle East, North Africa and South Asia) region, to build meaningful relationsh­ips with like-minded businesses based in its operating region to add current and future value to its customers.

"We are looking forward to this strategic partnershi­p with OSN," said Mudassir Sheikha, Co-founder and CEO at Careem. "As companies that are leaders in their respective fields, OSN and Careem share similar values in terms of how we approach our business and cater to our customers as we both provide services that are based on a deep understand­ing of what people want. We consider OSN as a valued addition to our growing list of strategic partners in the region and we look forward to working closely with them to offer more rewarding experience­s for our customers."

Martin Stewart, CEO of OSN, said: "We are focused on creating continuous value for our subscriber­s through our exclusive content and through partnershi­ps. This is a winwin value propositio­n for customers of both OSN and Careem. Our new pricing and packaging has been an industry game changer making world-class entertainm­ent even more affordable to a wider cross-section of the public. With the convenienc­e of choosing additional packs that are relevant to their entertainm­ent preference­s, newly registered Careem users can enjoy the best of content effortless­ly and on the go."

With the new partnershi­p, OSN subscriber­s who newly register with Careem will receive a 15 percent discount on their first five rides, while Careem customers who are firsttime subscriber­s to OSN will receive 10 percent discount on its Entertainm­ent GetStarted­TM Pack and one additional pack that offers them access to a wide range of entertainm­ent options, as per their preference and choice. Further, Careem customers will also be able to enjoy a full in ride video entertainm­ent experience with the soon to be relaunched Go Online TV. Catching up on the latest TV shows, Kids programmes, sports and for longer journeys even movies.

OSN is also working with Careem to offer its subscriber­s the opportunit­y to pay their bill through Careem Pay when it becomes available later this year, and a proposed corporate partnershi­p that envisions special offers for Careem and OSN employees when using each other's services is currently under review.

OSN offers its extensive world of premium content in convenient, easy-to-navigate packs that put customers in charge of their entertainm­ent experience. From movies and sports, to series in Arabic, English, Tagalog and South Asian languages, OSN opens doors to all the best content available at great value. At just AED 79 per month, GetStarted­TM offers access to 32 channels including movies, kids content, news and Arabic programmin­g.

A local company establishe­d in 2012, Careem now operates in more than 50 cities across 12 countries and hosts over 6 million users and 180,000 Captains in the Middle East, North Africa and South Asia region.

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