KIB launches Ramadan campaign ‘You are the heroes of our story’
As part of its leading role as an Islamic financial institution and an active member within the local community, Kuwait International Bank (KIB) announced the launch of its Ramadan campaign, under the title “You are the heroes of our story”. The campaign comprises a series of community-based activities, including sports, social and religious activities, set to take place throughout the Holy Month of Ramadan.
“Every year, we are committed to carrying out a diverse and comprehensive program of community-based initiatives during Ramadan, targeting our customers, our staff and their families,” said Nawaf Najia, Manager of the Corporate Communications Unit at the Bank. “This year, our campaign is entitled “You are the heroes of our story”, and it includes a series of television ads which showcase KIB’s relentless commitment to giving back to the community over the past ten years, since our transformation to a full-fledged Islamic bank.
“It is this commitment to giving that has enabled KIB to stand out and carve a special place for itself within the banking sector, as it has allowed us to always remain close to our customers and the Kuwait community at large.” Najia further added that KIB has always focused on supporting youth and sports activities during Ramadan. This year, the Bank will be sponsoring the late Jassim Al-Sharhan Ramadan annual football tournament and the Al-Qattan tournament, and will be participating with a team of notable international and local athletes in AlRoudan Tournament.
The Bank will also be organizing its annual football tournament for its own employees. In addition to sports-focused activities, throughout Ramadan KIB will be carrying out a diverse program of community initiatives, which seek to embrace and preserve the long-held local traditions and customs of the Holy Month, which have been passed down from generation to generation. In addition to upholding local traditions such as the distribution of Girgian and the annual Ghabqah held for KIB employees, a team of KIB employees will be spearheading a number of social initiatives, such as organizing iftar meals for those in need and visiting hospitals and various community centers.
Furthermore, KIB is organizing several religious seminars for its staff in Ramadan. The seminars will be conducted by Chairman of the Fatwa and Shari’ah Supervisory Board, Sheikh Dr. Khalid Mathkour Al-Mathkour, and Deputy Chairman of Fatwa and Shari’ah Supervisory Board, Sheikh Mustafa Sayed Hassan AlZalzalah. The Board will also be supervising the annual Ramadan Quran Memorization Competition, held for KIB employees and customers, and their children.
Najia concluded his statement by stressing the important role KIB plays within the local community, particularly during the Holy Month of Ramadan. The Bank continues its ongoing commitment towards supporting different segments within the local community, through organizing and participating in various humanitarian, religious and communitybased activities and initiatives.