Armada Group and BAQA bring urban edge to Kuwait fashion scene

Elegant, urban fashion concept BAQA has breezed on to the Kuwait fashion scene with the grand opening of its store in the Avenues Mall earlier this month. The Turkish urban couture brand flung open the doors to its first venture into Kuwait with a glittering event attended by VIPs, dignitaries, distinguished members of the media, influencers and bloggers. BAQA has partnered with local firm the Armada Group to bring its clothing line, inspired by arts, design and architecture to the fashionistas of Kuwait, with an emphasis on blending style and comfort.

Attendees at the glamorous opening were given the opportunity to browse and purchase the elegant, deluxe designs created by European and Turkish designers to provide a perfect mix of luxury and functionality for women with their own values, while enjoying the entertainment and light refreshments.

BAQA'S latest collection was unveiled at the launch and consists of light coats, vests and dresses designed to reconstruct the feminine silhouette with flounces, ruffles, laceworks and puckers while introducing breathable design. BAQA designers take an architect's approach to their work, resulting in a unique urban look and a way of life."

"It's an honor to bring the brand to Kuwait, a destination that is evolving but not losing touch with his heritage and roots and that is a reflection of BAQA. Kuwait is a global shopping hub where women know what they want and they know what style means. In that respect this represents the perfect fit for our brand," said Hussain Karakoc, Creative Director of BAQA. "We look forward to interacting with our clientele and partners in Kuwait on a regular basis. We would like to thank the Armada Group for their efforts and support in this venture." Visit the BAQA store at Avenues Mall, located in the second avenue, and follow @baqa_gcc on Instagram.