‘Al-Tijaria’ launches new initiative under ongoing Rafad campaign Begin the holy month of Ramadan with charity
The Rafad campaign is a nonprofit organization, which was setup in April 2016 as part of The Commercial Real Estate Company ‘We Care’- Corporate Social Responsibility program. Under this successful campaign, a new initiative was launched keeping in mind the theme and spirit of the Holy month of Ramadan. The initiative focused on preparing food packages with various assortments of food inside and distributing them to the needy families in different areas around Kuwait.
To support and encourage this noble cause, Al-Tijaria received participation from various volunteers groups, employees of the company and its subsidiary companies to prepare food boxes and distribute it to the needy families.
Rawan Adnan - Manager - Marketing & Leasing Dept stated that this initiative comes along with the leading role the company plays in its ‘We Care - Corporate Social Responsibility’ and in line with Al-Tijaria’s policy of maintaining the principles of corporate governance and encouraging the youth and people of Kuwait to participate in such initiatives and play an active role in giving back to the country and its society by doing various such charity work.
The Rafad campaign since its inception in 2016, has solely focused on its objective of distributing food on weekly basis to various areas in Kuwait where the people are in need of food. The food distributed, is freshly prepared from Symphony Style Hotel Kuwait and is of the highest quality.
Rafad is considered one of the main noble campaigns that comes in line with The Commercial Real Estate Company policies of serving the community and contributing towards building a better future. Following these footsteps, the company recently launched “Plant a Tree in My Country” campaign which highlighted and raised awareness of saving the environment and planting as many trees as possible. The campaign was launched by planting more than 500 trees in Boulevard. “Shining Hope” festival is also another initiative under ‘we care’ which is held annually and is organized by the company to support and promote the talents and ideas of special needs children.