Zain participates in charitable campaign
KUWAIT: Zain, the leading telecommunications company in Kuwait, announced its humanitarian partnership of the ‘Abshiro Bil Khair’ campaign launched by Al-Najat Charitable Society. The campaign, aimed at supporting underprivileged families and students in Kuwait, received overwhelming success of over KD 4 million of donations collected in just 12 hours.
Through its humanitarian partnership, Zain invited its customers to contribute and donate to the campaign by sending over a million SMS messages containing a link to the official donation portal to its customer base, considered the largest in Kuwait. The company also communicated the campaign to over 670K followers on its official social media channels. Al-Najat Charitable Society launched its charitable campaign entitled ‘Abshiro Bil Khair’ in Mall 360, where a large projection screen displayed the online donations progress in real time. The event witnessed the attendance of Al-Najat Society Director Dr Mohammed Al-Ansari and Al-Najat member Omar Al-Thuwaini, as well as social media influencers and humanitarian activists Mohammed AlHusainan, Abdullah Al-Shaiji, and Abdulrahman Al-Bidah.
The campaign lasted for 12 straight hours, from 1 pm - 1 am, and resulted in an overwhelming amount of KD 4 million of donations collected in such a short period of time. A part of the donations will be utilized to support the essential needs of underprivileged families in Kuwait on a monthly basis throughout a full year, while the other part will be utilized to pay the tuition fees of underprivileged students in Kuwait on a monthly basis throughout a full year.
Zain’s humanitarian partnership to this campaign comes in line with its Corporate Sustainability and Social Responsibility strategy that seeks to contribute to the welfare of the society in several ways. Zain prides itself on its long track of records and contributions it has put in philanthropic areas. The company strongly believes that such initiatives help infuse a sense of responsibility into members of the society, to help support those who are in need of help.
Zain recently announced the launch of its charitable initiative ‘Ya Baghi Al Khair Aqbel’ for the second year running, where the company will donate 500 Fils to a charitable organization for every paid bill during the month of Ramadan. During Ramadan of last year, Zain donated over KD 45,000 on behalf of its customers for humanitarian causes. The donation came as part of the first edition of its charitable initiative ‘Ya Baghi Al Khair Aqbel,’ and came in collaboration with Sheikh Abdullah Al-Nouri Charity Association, where the donations were utilized to build a number of water wells at distant locations in Somalia and Kyrgyzstan with the aim of providing clean and safe drinking water to underprivileged families.
This year, Zain will donate 500 Fils (half a KD) each time a customer pays their bill anytime during the Holy Month of Ramadan through one of Zain’s electronic or direct channels, including Zain’s website, Zain’s smartphone app, any of Zain’s Quickpay machines, and the company’s main branches available throughout the country. The collected donations will be delivered to a charitable organization in Kuwait to support philanthropic projects as well as improve the living conditions of needy families.
Zain stressed that it has always been keen to organize a number of social and humanitarian initiatives during Ramadan to support the various sectors of the Kuwaiti society, and the company is keen on reflecting the religious as well as traditional humanitarian values and principles to enrich the art of giving and to increase bonding between individuals.