Nis­san in­no­vates with OSN to bring in-game ICC Cham­pi­ons Tro­phy 2017

Kuwait Times - - SPORTS -

DUBAI: The In­ter­na­tional Cricket Coun­cil’s ICC Cham­pion’s Tro­phy 2017 in Eng­land and Wales came to a thrilling con­clu­sion on June 18 with a fi­nal played be­tween fierce ri­vals Pak­istan and In­dia. It was a show­down that met with huge ap­proval in the Mid­dle East, where both teams en­joy mas­sive sup­port. Nis­san, as the sole global au­to­mo­tive spon­sor of the ICC and this once ev­ery four years, one day in­ter­na­tional (ODI) com­pe­ti­tion, was right there in the thick of the ac­tion through­out the tour­na­ment with the as­sis­tance of a ground-break­ing tie-up with OSN, the exclusive ICC Cham­pi­ons Tro­phy 2017 broad­caster, to show­case live, in-game high­lights. Through this unique ini­tia­tive, Nis­san granted free, un­ex­pected ac­cess in the re­gion to video high­lights of all the games of the ICC 2017 Cham­pi­ons Tro­phy 2017.

It was an ini­tia­tive that clearly met with the ap­proval of le­gions of cricket fans in the Mid­dle East, helped no doubt by the progress to the fi­nal of both In­dia and Pak­istan. A quar­ter of a mil­lion of cricket fans in the Mid­dle East ex­pe­ri­enced con­densed ex­cit­ing con­tent ev­ery hour of ev­ery game through a pe­riod of 18 days. Nis­san’s spon­sor­ship of the ICC is part of a long-term com­mit­ment to cricket, a sport with a huge fol­low­ing in the Mid­dle East and North Africa thanks to the pres­ence in the re­gion of large num­bers of ex­pats and mi­grant work­ers from some of the ma­jor cricket play­ing na­tions.

The part­ner­ship with OSN is a re­flec­tion of how Nis­san and OSNare pre­pared to take bold and in­no­va­tive steps, to give all cricket fans in the MENA re­gion the chance to watch free, exclusive in-game high­lights of the games they re­ally want to see. The mi­cro site showed the best of the ac­tion as the matches were still hap­pen­ing, mak­ing it the next best thing to live cov­er­age.

“We know that many Nis­san own­ers in the Mid­dle East love their test match and ODI cricket, so our spon­sor­ship of the ICC makes per­fect sense,” said Nis­san Mid­dle East Chief Mar­ket­ing Of­fi­cer Fadi Ghosn. “How­ever, our part­ner­ship with OSN and the re­sult­ing co-branded mi­cro site­re­ally took things to an­other level, al­low­ing cricket fans to ac­cess the best of the ac­tion from the ICC Cham­pi­ons Tro­phy 2017 vir­tu­ally as it hap­pened. The feed­back we had from fans ac­cess­ing the site­was that they loved it!”

For OSN SVP Sport & Sports Pro­duc­tion Andy Wark­man said, “OSN is the home of cricket in the re­gion and our part­ner­ship with Nis­san en­hanced our cov­er­age of the ICC Cham­pi­ons Tro­phy 2017. Not only could OSN sub­scribers en­joy the live matches on OSN Sports Cricket HD and streamed on OSN Play, to­gether with Nis­san we made the livein-match high­lights avail­able to the re­gion for free on a mi­cro site. Nis­san were also part of OSN’s live stu­dio shows where Nis­san were in­te­grated into our Aug­mented Re­al­ity Graph­ics. This was truly a 360de­gree spon­sor­ship and we are very proud of what OSN and Nis­san have both put to­gether.”

With the tour­na­ment tak­ing place dur­ing the holy month of Ra­madan, in the Spirit of the spon­sor­ship and cre­at­ing #Mo­mentsThatCount,Nis­san ran a unique com­pe­ti­tion al­low­ing one lucky player to win an All New Nis­san Kicks. Fur­ther prizes in­cluded signed mer­chan­dise from OSN’s cricket leg­ends Michael Vaughan of Eng­land, Za­heer Khan of In­dia, Pak­istan’s WaqarYou­nis and West Indies’ Darren Sammy. Traf­fic was driven to the web chan­nel via cricket en­thu­si­ast sites Cricbuzz and CricInfo, OSN chan­nels and so­cial me­dia pages, while fur­ther co-brand­ing dur­ing the OSN Show­time stu­dio cov­er­age of the tour­na­ment also high­lighted Nis­san’s spon­sor­ship of the event.

“We have re­ally taken a new ap­proach and gone be­yond tra­di­tional me­dia buy in or­der to max­imise the ben­e­fits of our cricket spon­sor­ship through our part­ner­ship with OSN dur­ing the ICC Cham­pi­ons Tro­phy 2017 tour­na­ment,” said Fadi Ghosn. “It’s an il­lus­tra­tion of how we ap­ply the no­tion of ‘In­no­va­tion that ex­cites’ to more than just our cars!”

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