Canon Europe takes its Young Peo­ple Pro­gram to next level

Kuwait Times - - TECHNOLOGY -

Canon Europe, leader in imag­ing solutions, has an­nounced that fol­low­ing a num­ber of suc­cess­ful ac­tiv­i­ties to en­gage young peo­ple across Europe on vis­ual sto­ry­telling, its Young Peo­ple Pro­gram has en­tered a new stage. This will in­volve of­fer­ing a series of in­ter­ac­tive work­shops to young stu­dents in which they will be en­cour­aged to take pho­tos or videos of sub­jects that re­late to the United Na­tions Sus­tain­able Devel­op­ment Goals (SDGs), and ex­press their views on the need for change. The aim is to show the power of vis­ual sto­ry­telling and raise aware­ness of the need to de­liver the 17 SDGs, which were cre­ated to elim­i­nate poverty, pro­tect the planet and achieve pros­per­ity for all.

Xavier Lon­gan, Euro­pean Of­fi­cer-in-Charge at the United Na­tions SDG Ac­tion Cam­paign said, “En­gag­ing young peo­ple and giv­ing them the tools they need to tell their sto­ries and raise their voices is crit­i­cal to make sure we make the 17 Sus­tain­able Devel­op­ment Goals a re­al­ity by 2030. We are con­fi­dent this pro­gram will in­spire cre­ativ­ity, raise aware­ness on the im­por­tance of the goals and en­cour­age peo­ple to take ac­tion.”

Stu­art Poore, Direc­tor of Sus­tain­abil­ity and Gov­ern­ment Af­fairs at Canon Europe com­mented, “The Young Peo­ple Pro­gram is one of sev­eral sus­tain­abil­ity projects Canon Europe is cur­rently run­ning in the EMEA re­gion that de­liver so­cial and en­vi­ron­men­tal ben­e­fits through our peo­ple and prod­ucts, demon­strat­ing our com­mit­ment to our cor­po­rate phi­los­o­phy of Kyo­sei: liv­ing and work­ing to­gether for the com­mon good. We hope this Pro­gram will help us grow the pos­i­tive power of imag­ing tech­nol­ogy and ser­vices whilst am­pli­fy­ing the voice of young peo­ple in de­vel­op­ing the United Na­tions’ SDGs. We look for­ward to see­ing the re­sults of each lo­cal ini­tia­tive.”

The first event took place on 22nd June in Cologne, Ger­many, where a group of 15 stu­dents were joined by Pulitzer prize winner and highly ac­claimed pho­tog­ra­pher Daniel Et­ter and In­sta­gram­mer Karla Sch­wede to learn about vis­ual sto­ry­telling. Both Daniel and Karla guided the stu­dents in the task of doc­u­ment­ing some of the 17 SDGs through pho­tog­ra­phy. The work­shop was closely fol­lowed by events in the UK, Fin­land and Poland in 2017, and in other lo­ca­tions through­out Europe, the Mid­dle East and Africa in the fu­ture, in or­der to reach as many young peo­ple as pos­si­ble.

Canon Europe has been de­liv­er­ing vis­ual sto­ry­telling work­shops for young peo­ple since 2015, and to date, 14 coun­tries across Europe have run events, reach­ing more than 1,100 stu­dents in­clud­ing many who would not have had the chance to have their talents iden­ti­fied.

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