Ford be­comes No 2 Non-Pre­mium Brand in JD Power's 2017 Ini­tial Qual­ity Study

Kuwait Times - - BUSINESS -

Ford has jumped to No 2 of all non-pre­mium brands in JD Power's 2017 Ini­tial Qual­ity Study the brand's best-ever rank­ing in the an­nual study now in its 31st year. The Ford brand im­proved to 86 prob­lems per 100 ve­hi­cles from 102 in 2016. This im­prove­ment helped Ford tie for fourth among all brands from 11th in 2016.

"As Ford ac­cel­er­ates the pace of in­no­va­tion, we be­lieve this best-ever qual­ity rank­ing demon­strates our new tech­nolo­gies are re­li­able and easy to use," said Ben­nie Fowler, group vice pres­i­dent, Qual­ity. "The rapid im­prove­ments rated by third-party qual­ity ex­perts such as JD Power mo­ti­vate us to im­prove our fit­ness even more as qual­ity is a race that's never fin­ished."

Seven Ford and Lin­coln ve­hi­cles are in the top three in their re­spec­tive seg­ments. Ford Ex­pe­di­tion and Mus­tang took top qual­ity hon­ors in their seg­ments. Ford is de­liv­er­ing new innovations with bet­ter qual­ity than av­er­age as the in­dus­try has faced chal­lenges rolling out new ad­vance­ments such as con­nec­tiv­ity and driver-as­sist fea­tures. Specif­i­cally, Ford is: • Equip­ping ap­prox­i­mately 70 per­cent of ve­hi­cles with ad­vanced SYNC 3 tech­nol­ogy with sig­nif­i­cant qual­ity im­prove­ments. • Of­fer­ing more mod­els in the United States with pop­u­lar driver-as­sist fea­tures such as adap­tive cruise con­trol and for­ward col­li­sion warn­ing than any other full-line man­u­fac­turer. • Con­tin­u­ing the rapid roll­out of ad­vanced EcoBoost en­gine tech­nol­ogy and light weight­ing innovations such as alu­minum-bod­ied F-Se­ries trucks - com­bin­ing to de­liver im­proved per­for­mance, ca­pa­bil­ity and ef­fi­ciency. "We are mov­ing into an ex­cit­ing new pe­riod of in­no­va­tion in trans­porta­tion, so it is very im­por­tant to keep the hu­man ex­pe­ri­ence at the cen­ter of all we do, in­clud­ing de­liv­er­ing any new tech­nol­ogy with qual­ity," said Fowler. To ex­plore the 2017 Ford line-up, please visit the Al­ghanim Auto New Ve­hi­cle Show­room in the Shuwaikh In­dus­trial Area, op­po­site from the Clas­si­cal Car Mu­seum and Sirbb Cir­cuit.

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