Philippines’ adult en­ter­tain­ment king wins ‘jolli’ trade­mark bat­tle

Kuwait Times - - BUSINESS -

The Philippines’ big­gest fast-food chain has lost a long trade­mark bat­tle against the na­tion’s “King of Night En­ter­tain­ment” to own the “jolli” brand, ac­cord­ing to gov­ern­ment doc­u­ments. Fa­mous for fried chicken, ham­burg­ers and spaghetti, Jol­libee Foods op­posed in 2013 the trade­mark reg­is­tra­tion of real es­tate firm Jol­liville Hold­ings Cor­po­ra­tion, say­ing it was “con­fus­ingly sim­i­lar” with its name.

But the In­tel­lec­tual Prop­erty Of­fice of the Philippines ruled in fa­vor of Jol­liville, which said the com­pany’s name was a trib­ute to its founder Jolly Ting. “While (Jol­libee) was mak­ing it big in the food ser­vice busi­ness so was Mr. Jolly L. Ting in the night en­ter­tain­ment busi­ness,” the Philippines’ patent of­fice said in the de­ci­sion re­leased this week. “As the owner of a string of night en­ter­tain­ment es­tab­lish­ments such as

Pe­ga­sus, Dis­cov­ery, Mega Heart­beat, Lexus, he earned the moniker ‘King of Night En­ter­tain­ment.’” The gov­ern­ment agency said there was no rea­son to pro­hibit the reg­is­tra­tion of Jol­liville, which later di­ver­si­fied its busi­ness into prop­erty man­age­ment and de­vel­op­ment. Jol­libee had ac­cused Jol­liville of un­fair com­pe­ti­tion but the gov­ern­ment said there was no ev­i­dence the prop­erty firm passed off its goods and ser­vices to be part of those of the fast­food gi­ant. “Jol­libee and the ‘bee’ mas­cot de­vice... is great for kids’ en­ter­tain­ment,” the rul­ing said. The mar­ket cheered the rul­ing on Wed­nes­day, with Jol­liville share prices surg­ing 12.01 per­cent to close at 6.90 pe­sos (13.6 US cents). Jol­libee shares ended un­changed at 208 pe­sos. — AFP

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