Lexus adds flair and imag­i­na­tive tech­nolo­gies to Luc Bes­son’s up­com­ing sci-fi epic Va­le­rian

Kuwait Times - - BUSINESS -

To cel­e­brate its cre­ative part­ner­ship with Luc Bes­son’s up­com­ing sci-fi epic, Va­le­rian and the City of a Thou­sand Plan­ets, lux­ury au­to­mo­tive brand Lexus has re­cently un­veiled a be­hind-the-scenes sneak peekof the SKYJET col­lab­o­ra­tion, as well as the brand’s de­sign and tech­nol­ogy phi­los­o­phy that in­spired el­e­ments of the fi­nal SKYJET, in a way that has never been seen be­fore. The am­bi­tion is to im­merse au­to­mo­tive and film fans alike fur­ther into the de­vel­op­ment of the SKYJET and to of­fer a unique in­sight and ex­pe­ri­ence into how Lexus col­lab­o­rated with Luc Bes­son and his de­sign team to bring the sin­gle-seat pur­suit craft of the fu­ture to life on the big screen in spec­tac­u­lar fash­ion.

The de­sign and tech­nol­ogy se­ries, which is avail­able on Lexus In­ter­na­tional’s web­site, chron­i­cles the SKYJET jour­ney from orig­i­nal con­cept, from the vi­sion­ary mind of Luc Bes­son, to its vi­su­al­iza­tion by Con­cept De­signer Ben Mauro, through to Lexus’ col­lab­o­ra­tion, which matched Bes­son’s am­bi­tion for a ve­hi­cle be­fit­ting of the Va­le­rian world, set 700 years in the fu­ture.

Tak­ing the ex­pe­ri­ence to an­other level, a short 90-sec­ond ‘Mak­ing of the SKYJET’ video launched re­cently as part of the con­tent se­ries, pro­vid­ing an ex­clu­sive look at the SKYJET be­hind the scenes on-set with di­rec­tor Luc Bes­son and lead ac­tor Dane DeHaan, in his role as tit­u­lar char­ac­ter Va­le­rian. The video also fea­tures ex­pert com­men­tary from Pro­ducer, Vir­ginie Bes­sonSilla, Va­le­rian Con­cept De­signer, Ben Mauro, and Lexus Chief En­gi­neer, Takeaki Kato.

Takeaki Kato com­ments, “Tech­nol­ogy will con­stantly ad­vance, and many things far in the dis­tant fu­ture are im­pos­si­ble to be cer­tain of now; how­ever, at Lexus, we con­tin­u­ously chal­lenge our­selves to imag­ine them. The cars of the fu­ture might be fly­ing in the air, but as a lux­ury brand we con­sider es­sen­tial that they re­main emo­tional.”“As a lux­ury life­style brand, Lexus is al­ways look­ing to bring to life new in­no­va­tions that pro­vide our cus­tomers and au­di­ences with amaz­ing ex­pe­ri­ences that in­spire and ex­cite them,” said Takayuki Yoshit­sugu, Chief Rep­re­sen­ta­tive of Mid­dle East and North Africa Rep­re­sen­ta­tive Of­fice, Toy­ota Mo­tor Cor­po­ra­tion.

“Our col­lab­o­ra­tion on the SKYJET project is a re­flec­tion of our com­mit­ment to be at the cen­ter of in­no­va­tions that shape our fu­ture, and af­firms our pas­sion to ex­tend Lexus’ de­sign phi­los­o­phy, tech­nol­ogy and in­no­va­tions to pro­jects be­yond the realm of au­to­mo­bile man­u­fac­tur­ing. We would like to thank our cus­tomers for plac­ing their trust in us, which is what in­spires us to think big­ger and keep in­no­vat­ing for a bet­ter world,” added Yoshit­sugu.

When de­sign­ing the in­te­rior of the con­cept model, the Va­le­rian cre­ative team was in­spired by Lexus’fu­ture vi­sion in AI and ad­vanced HMI tech­nolo­gies. Th­ese show­case the brand’s am­bi­tion for the ve­hi­cles to be­come at one with the driver, en­abling con­trol of the ve­hi­cle with sim­ple hand ges­tures, such as with the LF-FC con­cept’s holo­gram tech­nol­ogy, or even with the hu­man mind.

The SKYJET’s fi­nal de­sign in­cor­po­rates an adapted in­ter­pre­ta­tion of Lexus’ sig­na­ture ‘spin­dle’ grille, and a sim­i­lar head­light de­sign to that of the 2017 Lexus LC coupe, de­fined by an ath­letic and aero­dy­namic shape. What’s more, the nar­ra­tive is also set to in­cor­po­rate an imag­ined en­ergy cap­sule of the fu­ture, in­spired by Lexus’ work on in­no­va­tive hy­dro­gen fuel cell tech­nol­ogy. Fans will get an­other ex­clu­sive glimpse of the SKYJET as it whizzes through the Va­le­rian world in the new Lexus SKYJET ad which launched re­cently, ahead of the hotly an­tic­i­pated global launch of Va­le­rian and the City of a Thou­sand Plan­ets in the­aters on 21st July.

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