'Des­pac­ito' de­clared most streamed song ever

Kuwait Times - - LIFESTYLE -

Puerto Ri­can singer Luis Fonsi's "Des­pac­ito," whose reg­gae­ton beat has swept the globe, yes­ter­day was named the most streamed song of all time. The song's la­bel, Uni­ver­sal Mu­sic Latin En­ter­tain­ment, said "Des­pac­ito" in its orig­i­nal and remixed ver­sions had reached 4.6 bil­lion streams across plat­forms in­clud­ing YouTube and Spo­tify. "Des­pac­ito"-a racy track full of sex­ual in­nu­endo which fea­tures Puerto Ri­can rap­per Daddy Yan­kee-went vi­ral soon af­ter its re­lease in Jan­uary and found an even wider au­di­ence in April when pop celebrity Justin Bieber ap­peared in a remix.

"Des­pac­ito" de­throned an­other track with Bieber, the Cana­dian's 2015 song "Sorry," which has 4.38 bil­lion plays, ac­cord­ing to Uni­ver­sal. "Des­pac­ito"-which means "slowly" in Span­ish-has spent 10 weeks at num­ber one on the US sin­gles chart, the first Span­ish-lan­guage song to reach the top spot since "Macarena" in 1996. "Stream­ing is a con­nec­tor for au­di­ences world­wide and it has helped my mu­sic reach ev­ery cor­ner of the planet," Fonsi said in a state­ment.

Lu­cian Grainge, chair­man and CEO of Uni­ver­sal Mu­sic Group, the world's largest la­bel con­glom­er­ate, called "Des­pac­ito" the big­gest hit of 2017. "Stream­ing has opened up the pos­si­bil­ity of a song with a dif­fer­ent beat, from a dif­fer­ent cul­ture and in a dif­fer­ent lan­guage to be­come a jug­ger­naut of suc­cess around the world," Grainge said in a state­ment.

Reg­gae­ton-which has roots in Ja­maican dance hall and hip-hop-has his­tor­i­cally pro­vided a voice to black Puerto Ri­cans and has been shunned by the US ter­ri­tory's elite.Stream­ing-the on-de­mand se­lec­tion of mu­sic on­line­has rapidly grown in re­cent years.No cen­tral body com­bines stream­ing data across all plat­forms, giv­ing lee­way to la­bels to an­nounce fig­ures and feats. "Des­pac­ito" has soared on YouTube where it is al­ready the fourth most watched video ever at 2.66 bil­lion views. While pop­u­lar on Spo­tify, it was in 39th place on the all-time list yes­ter­day. — AFP

— AP

In this file photo, singers Luis Fonsi, left and Daddy Yan­kee per­form dur­ing the Latin Bill­board Awards in Co­ral Gables, Fla.

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