Ex­ec­u­tive Coun­cil of Dubai, Huawei sign MoU to in­cor­po­rate Dubai Font on Huawei smart­phones

Kuwait Times - - BUSINESS -

The Ex­ec­u­tive Coun­cil of Dubai and Huawei Con­sumer Busi­ness Group on Wed­nes­day an­nounced a part­ner­ship that will see it in­clude Dubai Font on its mo­bile op­er­at­ing sys­tems as one of its stan­dard pre-loaded fonts. The font will be au­to­mat­i­cally avail­able on the up­com­ing Huawei flag­ship smart­phone start­ing with the Mid­dle East and Africa later this year, and in the rest of the world as of next year. De­signed to re­flect the moder­nity and cul­ture of in­no­va­tion that ex­ists within Dubai, the sign­ing is the lat­est move in a se­ries of steps that has seen it ce­ment its po­si­tion as a global cul­tural hub.

The sign­ing was at­tended by Ah­mad bin Amer Al-Mahri, As­sis­tant Sec­re­tary Gen­eral of the Ex­ec­u­tive Coun­cil and Gen­eral Sec­re­tariat Af­fairs, as well as Gene Jiao, Pres­i­dent of Huawei Con­sumer Busi­ness Group Mid­dle East & Africa at The Ex­ec­u­tive Coun­cil’s of­fices in Emi­rates Tow­ers in Dubai.

Com­ment­ing on the sign­ing, Ab­dul­lah Al-Shaibani, Sec­re­tary Gen­eral of the Ex­ec­u­tive Coun­cil of Dubai, said: “This sign­ing so­lid­i­fies Dubai’s po­si­tion as a for­ward­think­ing city that is con­sis­tently on the cusp of in­no­va­tion. Dubai Font is a new tool for self-ex­pres­sion and com­mu­ni­ca­tion in the re­gion and around the world, and we are con­fi­dent that this agree­ment will leave its mark on the world. Huawei has a good rep­u­ta­tion and fu­ture, and this seemed a nat­u­ral fit for us mov­ing for­ward.”

“Dubai’s dig­i­tal im­print on the world is al­ready sig­nif­i­cant, but Dubai Font only serves to re­in­force this. Led by an am­bi­tious lead­er­ship that re­fuses to rest on its lau­rels, Dubai Font is one of the lat­est in a num­ber of in­no­va­tions that has seen us set the global dig­i­tal agenda. This font sets it­self apart from other fonts be­cause it was de­signed based on the core prin­ci­ples that have turned Dubai into a re­mark­able sym­bol of suc­cess and tol­er­ance - prin­ci­ples that, through this part­ner­ship, we are work­ing to in­tro­duce to the rest of the world.”

For his part, Al-Mahri said: “Dubai Font is not just a dig­i­tal medium for ex­pres­sion, but it also com­bines the past with the present - our tra­di­tions with our thirst for in­no­va­tion. This part­ner­ship will al­low in­di­vid­u­als from all over the world to ex­press them­selves, which was one of our key aims when we set out to cre­ate the font.”

Gene Jiao said: “We are ex­cited to an­nounce our part­ner­ship with The Ex­ec­u­tive Coun­cil of Dubai, and to be one of the first smart­phone com­pany to in­tro­duce Dubai Font to our users. At Huawei, we share the same vi­sion as that of Dubaito con­tin­u­ously in­no­vate. Re­ly­ing on our strong Re­search and De­vel­op­ment (R&D) ca­pa­bil­i­ties and mar­ket reach, we also seek to cre­ate tech­no­log­i­cally ad­vanced ser­vices that will en­able us to pro­vide cus­tomers with the ul­ti­mate ex­pe­ri­ence while us­ing our de­vices.”

The font is avail­able to more than 100 mil­lion users of Mi­crosoft Of­fice 365 around the world, and is the first font to be cre­ated by a city and named af­ter it. It could also be down­loaded through the Dubai Font web­site for other us­ages and op­er­at­ing sys­tems. De­signed for more than 180 coun­tries and 23 lan­guages in­te­grat­ing Ara­bic and Latin type­faces, Dubai Font, will soon ex­pand over the next phase to in­clude more lan­guages.

Huawei Con­sumer Busi­ness Group (CBG), one of Huawei’s three busi­ness groups, is com­mit­ted to be­com­ing a sig­na­ture cul­ture and tech­nol­ogy brand among con­sumers world­wide. Ac­cord­ing to mar­ket re­search sta­tis­tics from prom­i­nent agen­cies such as IDC, SA and Tran­sForce, Huawei ranked the third in terms of mar­ket share in the global smart­phone mar­ket in Q1 2017, and num­ber one in China.

Huawei’s brand value is also rec­og­nized by mul­ti­ple au­thor­i­ta­tive global agen­cies. As per the For­tune 500 rank­ing an­nounced on July 20th, Huawei as­cended the list to the 83rd place from the 129th of last year, with rev­enue of $78.51 bil­lion, mak­ing the top global 100. On the same note, Huawei has also ranked num­ber 49 in the 2017 BrandZ Top 100 Most Valu­able Global Brands list and num­ber 40 on the Brand Fi­nance 2017 Global 500 list of the top most valu­able brands in the world.

As a lead­ing tech­nol­ogy com­pany, Huawei in­vests a sig­nif­i­cant amount of its an­nual sales rev­enue to re­search and de­vel­op­ment ef­forts, and has es­tab­lished 16 re­search cen­ters around the world. In 2016, Huawei con­tin­ued to in­vest in the fu­ture, with the com­pany’s an­nual spend­ing on re­search and de­vel­op­ment reach­ing CNY76.4 bil­lion ($11 bil­lion).

DUBAI: Huawei and the Ex­ec­u­tive Coun­cil dur­ing sign­ing of the agree­ment.

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