Memac Ogilvy part­ners with Zain Iraq tele­com Agency to man­age its ad, PR and so­cial me­dia

Kuwait Times - - BUSINESS -

Memac Ogilvy, the lead­ing ad­ver­tis­ing and pub­lic re­la­tions agency in MENA, suc­ceeded to part­ner with Zain Iraq, part of Zain Group - the lead­ing tele­com and mo­bile data ser­vice provider across MENA, to of­fer com­mu­ni­ca­tion ser­vices fol­low­ing a lengthy review with com­peti­tors. Held at Zain Iraq head­quar­ters in Bagh­dad, the sign­ing cer­e­mony was at­tended by se­nior ex­ec­u­tives from Zain Iraq and Memac Ogilvy Beirut mark­ing the strate­gic com­mu­ni­ca­tion part­ner­ship in­clud­ing ad­ver­tis­ing, pub­lic re­la­tions and so­cial me­dia.

Based on tough stan­dards and lengthy review, Memac Ogilvy Beirut was se­lected for its team’s ded­i­ca­tion, pas­sion in ad­di­tion to com­mon strate­gic vi­sion and en­thu­si­asm in pre­sent­ing a creative and strate­gic full-fledged pro­posal in line with Zain Iraq busi­ness and com­mu­ni­ca­tions ob­jec­tives. As part of the part­ner­ship, Memac Ogilvy Beirut will cre­ate a cus­tom roadmap for Zain Iraq tap­ping into the com­pet­i­tive land­scape to cre­ate a rec­og­niz­able tele­com brand across Iraq.

“Memac Ogilvy stood out from com­pe­ti­tion show­ing an ab­so­lute un­der­stand­ing of our busi­ness and mar­ket needs as well as chal­lenges. The team grasped our ob­jec­tives and man­aged to trans­late them into a creative ap­proach,” said Ali Al-Zahid, CEO of Zain Iraq. “We look for­ward for their fresh think­ing in line with the lo­cal com­mu­nity evo­lu­tion, to meet our sub­scribers’ as­pi­ra­tions and ex­ceed the Iraqis ex­pec­ta­tions,” he added.

As part of this part­ner­ship, Memac Ogilvy Beirut will de­velop a cus­tom roadmap for Zain Iraq, han­dling its com­mu­ni­ca­tion strat­egy, cor­po­rate rep­u­ta­tion man­age­ment, ad­ver­tis­ing, ac­ti­va­tion, pub­lic re­la­tions and so­cial me­dia.

“Zain Iraq is com­mit­ted to pro­vide in­no­va­tive ser­vices that meet the Iraqi con­sumers’ needs es­pe­cially its sub­scribers,” said Mo­hammed Samir Ban, Chief Com­mer­cial Of­fi­cer at Zain Iraq. “Memac Ogilvy will help us achieve this goal by de­vel­op­ing com­mu­ni­ca­tion strate­gies in­clud­ing so­lu­tions that will en­able us to reach our sub­scribers ef­fi­ciently and keep them in­formed about our lat­est ser­vices and of­fer­ings,” he added.

“We are proud to part­ner with Zain Iraq. The de­mand for our ser­vices is stronger than ever and this is ev­i­dent by in­creas­ing the breadth of our prac­tice ar­eas and growth in our pro­fes­sional staff. Zain Iraq chose Memac Ogilvy for our solid strat­egy de­vel­oped based on a mar­ket re­search and in­sights dis­cov­ered by our team mem­bers,” said Ed­mond Moutran, CEO and Chair­man of Memac Ogilvy MENA.

“The ad­di­tion of Zain Iraq to our clients’ port­fo­lio in Beirut rep­re­sents the next chap­ter in our “am­bi­tious growth story”. Our team chal­lenged them­selves to out­per­form in de­vel­op­ing a full-fledged pro­posal around Zain Iraq role in the Iraqi tele­com sec­tor within a chal­leng­ing time­line,” said Naji Bou­los, Man­ag­ing Di­rec­tor of Memac Ogilvy Beirut. “We be­lieve that our part­ner­ship with Zain Iraq and its team will help us pro­vide the sup­port re­quired to achieve their mar­ket­ing ob­jec­tives and meet sub­scribers’ as­pi­ra­tions across Iraq,” he added.

The strate­gic part­ner­ship be­tween Zain Iraq and Memac Ogilvy har­ness­ing the power of a wide-ar­ray of com­mu­ni­ca­tion tools - in­clud­ing ad­ver­tis­ing, mar­ket­ing and PR - to pro­pel the brand po­si­tion­ing as a tele­com leader set­ting a new bench­mark in qual­ity stan­dards.

Ali Al-Zahid, CEO of Zain Iraq with Naji Bolous, MD of Memac Ogilvy Beirut

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