Al-Sayer launches Mo­tul lubri­cants

World Class lubri­cants from France with in­ter­na­tional pres­ence across 160 coun­tries

Kuwait Times - - BUSINESS -

Al-Sayer en­gi­neer­ing one of the ALSAYER Group Hold­ing Com­pa­nies held a launch event at Jume­riah Ho­tel to in­tro­duce MO­TUL lubri­cants from France. The event was at­tended by Al-Sayer Board of Di­rec­tors, del­e­gates from Al-Sayer Group Se­nior Man­age­ment, se­nior man­age­ment rep­re­sen­ta­tives from MO­TUL France Head­quar­ters, lead­ing deal­ers from Kuwait, dis­tin­guished mem­bers from press and me­dia along with team mem­bers from the Group’s Tires, Oil, Paint & Garage Equip­ment Di­vi­sion and Mar­ket­ing di­vi­sion.

Speak­ing dur­ing the oc­ca­sion, Bader Musaed Al-Sayer, Busi­ness Di­rec­tor Al-Sayer Group Hold­ing said “All our ef­forts at AlSayer Group are about pro­vid­ing high-qual­ity prod­ucts with the best af­ter sales ser­vices to our cus­tomers. To­day, with Mo­tul, a French lubri­cants brand team­ing up with us, Al-Sayer Group marks a new mile­stone of achieve­ment in its out­stand­ing record of suc­cess by be­com­ing an au­tho­rized dis­trib­u­tor of Mo­tul lubri­cants in Kuwait. We will keep en­sur­ing we pro­vide our cus­tomers with the best fa­cil­i­ties and ser­vices in co­op­er­a­tion with the team at Mo­tul.” One of the world’s lead­ing brand of lubri­cants

Mo­tul is a world-class French com­pany spe­cial­ized in the for­mu­la­tion, pro­duc­tion and dis­tri­bu­tion of high-tech en­gine lubri­cants. It is the first lu­bri­cant man­u­fac­turer to use the es­ter tech­nol­ogy for the for­mu­la­tion of its 100 per­cent syn­thetic car oils by cap­i­tal­iz­ing on an in­no­va­tion first in­vented for the aero­nau­ti­cal in­dus­try.

Mo­tul prod­ucts are used from the very first mo­ment when a com­plex com­po­nent is casted in a cast­ing ma­chine to the mo­ment it is drilled and pro­cessed in a so­phis­ti­cated computer con­trolled ma­chine tool to the mo­ment an en­gine is filled with the best of Mo­tul.

Brand prom­ise of Mo­tul

Mo­tul tar­gets and oc­cu­pies a strong pres­ence within the au­to­mo­tive and in­dus­trial lubri­cants mar­ket, sup­ported by a tech­nol­ogy driven pole po­si­tion. In­de­pen­dent­ly­minded with cus­tomers at the very heart of its drive for ex­cel­lence, Mo­tul de­signs and pro­vides to its cus­tomers and part­ners ad­mirable main­te­nance prod­ucts and so­lu­tions that fully meet their ex­pec­ta­tions. By keep­ing its prom­ises to pro­vide a de­sir­able brand pri­mar­ily pro­moted through mo­tor­sports and pre­mium spheres.

Ac­cord­ing to Olivier Mon­tange, Ex­ec­u­tive Vice Pres­i­dent Mo­tul, “We are pleased to be here to­day to mark the launch of Mo­tul brand in Kuwait in as­so­ci­a­tion with Al-Sayer. With a her­itage span­ning 160 years and pres­ence cur­rently in 160 coun­tries, the brand is driven by 6 core values: Pre­mium, Spe­cial­ist, Pas­sion­ate, Au­then­tic, Brotherly, and In­ge­nious.”

“Mo­tul is one of the world’s lead­ing brands in high-tech mo­tor oils, as well as be­ing an of­fi­cial sup­plier to many of the rac­ing teams, which in­cludes the “Toy­ota Rac­ing Di­vi­sion” and other lead­ing Euro­pean au­to­mo­bile man­u­fac­tur­ers who are col­lab­o­rat­ing with them to fur­ther tech­no­log­i­cal devel­op­ment” com­mented Jordi PeirÛ Mar­ket­ing Man­ager Mo­tul.

Tech­no­log­i­cally Lead­ing Lubri­cants:

300V: 100 per­cent syn­thetic 4-Stroke de­vel­oped for Fac­tory Teams. 300V Fac­tory Line lu­bri­cant takes ad­van­tage of the ES­TER Core Tech­nol­ogy to en­sure you max­i­mum power out­put of the en­gine with­out com­pro­mis­ing the re­li­a­bil­ity and the wear. By se­lect­ing es­ters over other high per­for­mance syn­thetic base stocks and com­bin­ing them with an in­no­va­tive ad­di­tive pack­age, MO­TUL has cre­ated a per­fect syn­ergy ded­i­cated to the en­gine, the gear­box and the clutch.

8100: 100 per­cent Syn­thetic lu­bri­cant Mid-SAPS - ACEA C2 & C3 - spe­cially de­signed to bring Fuel Econ­omy (FE) and max­i­mum pro­tec­tion. Suit­able for the lat­est gen­er­a­tions of Gaso­line and Diesel en­gines EURO 4, EURO 5 and EURO 6. Com­pat­i­ble with cat­alytic con­vert­ers and Diesel Par­tic­u­late Fil­ters (DPF). Ap­proved GM-OPEL dexos2.

“We are con­fi­dent that this new part­ner­ship be­tween us, ALSAYER Group and MO­TUL, be­ing the world’s lead­ing man­u­fac­turer of high-tech mo­tor oil pro­duc­tion and dis­tri­bu­tion, will cap­ture the hearts of Kuwaiti cus­tomers with its out­stand­ing per­for­mance and a prod­uct range that meets ev­ery re­quire­ment of the cus­tomer. Once again, we wish to em­pha­size our sup­port and com­mit­ment to pro­vid­ing the best ser­vice at all times to our cus­tomers,” said Bengt Schultz Chief Op­er­at­ing Of­fi­cer Al Sayer Group Hold­ing.

As a spe­cial­ist in syn­thetic oils, Mo­tul has be­come the part­ner of many man­u­fac­tur­ers and sports teams for its tech­no­log­i­cal de­vel­op­ments in me­chan­i­cal sports, car and mo­tor­cy­cle rac­ing. Mo­tul is present in many in­ter­na­tional com­pe­ti­tions as of­fi­cial team sup­plier: Mo­toGP, Road rac­ing, Trial, En­duro, En­durance, Su­per­bike, Su­per­cross, Ral­ly­cross, World Rally Cham­pi­onship, FIA GT, Le Mans 24 Hours, Spa 24 Hours, Le Mans Se­ries, rally raid, Paris-Dakar, F3, etc.

Mo­tul lubri­cants will be avail­able for cus­tomers through ALSAYER En­gi­neer­ing’s wide network of five cen­ters for tires, oils and paints as well as in au­tho­rized deal­ers, coops, garages and Auto-re­pair shops across the State of Kuwait.

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