Sanofi and Roche col­lab­o­rate to man­age pa­tient's with di­a­betes

Kuwait Times - - HEALTH & SCIENCE -


To en­able health care providers and pa­tients to ef­fec­tively man­age di­a­betes, Sanofi, in part­ner­ship with Roche Di­a­betes Care, are in­tro­duc­ing 'My Star' Starter Kits in Kuwait and the re­gion. The aim is to chan­nel knowl­edge, health be­liefs, as well as in­flu­ence ad­her­ence to med­i­ca­tion and life­style mea­sures that can aid di­a­betic pa­tients cope well in the long run.

The 'Starter Kit' of­fers easyto-use re­sources, in­for­ma­tion and tools that can im­prove a pa­tient's un­der­stand­ing of their con­di­tion. The ob­jec­tive is to sup­port pa­tients through their jour­ney with di­a­betes by pro­vid­ing them with use­ful in­for­ma­tion on day to day con­cerns, fa­cil­i­tate reg­u­lar mon­i­tor­ing of blood sugar lev­els, and im­prove aware­ness on the ben­e­fits of ef­fec­tive di­a­betes man­age­ment. The kit con­sists of var­i­ous com­po­nents in­clud­ing a di­a­betes general ed­u­ca­tion book­let, a sugar log book and a blood glu­cose ma­chine to mea­sure their blood sugar lev­els.

"At Sanofi, we be­lieve in con­stantly fur­ther­ing our com­mit­ment to im­prove pa­tient lives and con­tribut­ing to the growth of healthy so­ci­eties. With the launch of 'My Star Starter Kits', our aim is to em­power health­care pro­fes­sion­als and their pa­tients to use in­no­va­tive ap­proaches that are sci­en­tif­i­cally proven, and can help in ef­fec­tive con­trol of di­a­betes in Kuwait and the re­gion," said Jean-Paul Scheuer, Coun­try Chair and General Man­ager for Sanofi Gulf.

The starter kits will be dis­trib­uted to physi­cians treat­ing pa­tients across Kuwait, UAE, Oman and Bahrain. In turn, the treat­ing physi­cian will share the starter kits with suit­able pa­tients, in­tro­duce them to the items in­cluded in their kits, and ex­plain how these can be used to im­prove their well-being and di­a­betes con­trol. In Kuwait, the 'Starter Kits' will be avail­able for pa­tients in pri­vate as well as gov­ern­ment hos­pi­tals. The ini­tia­tive is being rolled out in three phases across GCC coun­tries this year, reach­ing over 15000 pa­tients.

"At Roche Di­a­betes Care, we strive to help peo­ple with di­a­betes worry less about their daily di­a­betes man­age­ment rou­tines and ex­pe­ri­ence true re­lief. For peo­ple with di­a­betes, sim­pli­fy­ing the man­age­ment of their con­di­tion can be an es­sen­tial part of cham­pi­oning their own health and well­ness. We are happy to be a part of an in­te­grated ef­fort through the launch of the 'My Star Starter Kits'. We hope that many mem­bers of the com­mu­nity will ben­e­fit from the ini­tia­tive and al­low them to learn more about di­a­betes, while help­ing them live health­ier by stay­ing in range," said Fadi Gedeon, General Man­ager of Roche Di­a­betes Care Mid­dle East.

The in­creased preva­lence of di­a­betes in Mid­dle East­ern coun­tries is a ma­jor health con­cern. Life­style in­ter­ven­tions and ad­her­ence to med­i­ca­tions are cen­tral to dis­ease preven­tion and man­age­ment. The ef­forts are being driven in align­ment with the GCC strat­egy to re­duce the in­ci­dence and ef­fec­tively man­age non-com­mu­ni­ca­ble dis­eases like di­a­betes in the re­gion.

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