KIB hosts Kuwait Cen­tral Blood Bank’s mo­bile unit

Kuwait Times - - LOCAL -

KUWAIT: Kuwait In­ter­na­tional Bank (KIB) re­cently or­ga­nized its an­nual blood do­na­tion cam­paign for its staff, host­ing the Kuwait Cen­tral Blood Bank’s mo­bile unit for a one-day blood drive at its head of­fice. The ini­tia­tive came as part of the bank’s on­go­ing hu­man­i­tar­ian ef­forts to pro­mote gen­eral well-be­ing across so­ci­ety, as it con­tin­ues to en­cour­age its em­ploy­ees to take an ac­tive role in giv­ing back to their com­mu­nity whilst also pro­mot­ing a health­con­scious cul­ture in­ter­nally.

The blood do­na­tion cam­paign has be­come an an­nual tra­di­tion and a land­mark com­po­nent of KIB’s so­cial re­spon­si­bil­ity pro­gram, re­flect­ing the bank’s con­tin­u­ous com­mit­ment to­wards its lo­cal com­mu­nity.

Within this con­text, KIB has al­ways sought to play an ac­tive role on the na­tional land­scape, not only as a fi­nan­cial in­sti­tu­tion, but as a so­cially-con­scious cor­po­rate cit­i­zen as well.

“At KIB, we strongly be­lieve in com­ing to­gether to help peo­ple in need across the lo­cal com­mu­nity. We hope that by en­cour­ag­ing our em­ploy­ees to do­nate blood, we can also in­spire oth­ers to con­trib­ute to this cause that can truly make a dif­fer­ence,” com­mented Nawaf Na­jia, Man­ager of the Cor­po­rate Com­mu­ni­ca­tions Unit at KIB.

“By co­op­er­at­ing with the Cen­tral Blood Bank, we man­aged to pro­vide do­na­tions that will go to­wards fill­ing gaps in the sup­ply of cer­tain blood types, which in turn can help save the lives of many in need.

With this cam­paign, we also sought to pro­vide our em­ploy­ees with an op­por­tu­nity to do­nate blood, given its many health ben­e­fits.”

Na­jia pointed out that the one-day event man­aged to at­tract an im­pres­sive turnout of vol­un­teers from amongst KIB staff, laud­ing their ef­forts and their strong com­mit­ment to the bank’s so­cial re­spon­si­bil­ity pro­gram and play­ing an ac­tive role in their com­mu­nity.

It serves to note that KIB is al­ways keen on or­ga­niz­ing a myr­iad of com­mu­nity-based so­cial and hu­man­i­tar­ian ini­tia­tives, un­der the um­brella of the bank’s all-en­com­pass­ing so­cial re­spon­si­bil­ity strat­egy, as well as its be­lief in its hu­man­i­tar­ian re­spon­si­bil­ity to serve all seg­ments of the com­mu­nity.

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