Nissan Al-Babtain’s new campaign ‘Brand Trust’ stresses on safety through authenticity

In its ongoing quest to inform customers on the importance of purchasing genuine spare parts for safety and comfort, Abdulmohsen Abdulaziz Al-Babtain Co (AABC), the sole authorized dealer of Nissan vehicles and spare parts in the State of Kuwait, has reignited its nationwide campaign, ‘Brand Trust’. The latest campaign comes as part of Nissan Al-Babtain’s responsibility towards quality assurance safety and wellbeing of Nissan vehicle owners on the road.

The ‘Brand Trust’ campaign seeks to raise awareness about the dangers of using counterfeit and fake parts, as road accidents are on the increase due to usage of unreliable counterfeit spare parts which could lead to serious consequences. Counterfeit or fake parts may look similar in appearance, however their performance and quality differ exponentially, placing all at high risk. The ‘Brand Trust’ campaign reflects Nissan’s keenness to guarantee vehicle longevity and durability as safety is considered the prime factor during ownership period. As Nissan’s customers grow in size, the brand strengthens its commitment towards quality assurance and emphasizes on safety implications by exposing harms of imitators and counterfeit products. In line with the ‘Brand Trust’ campaign, Nissan Al-Babtain has conducted regional and international educational seminars to safeguard consumer safety through comprehensive PR efforts and nationwide online campaigns, in collaboration with the traffic department and General Administration of Customs.

Nissan Al-Babtain and its parts network or authorized dealers can provide customers with the entire range of Nissan genuine parts at very competitive prices. Nissan Kuwait has the largest Aftersales Service and Parts Network in the State of Kuwait with 9 Service Centers and 14 Parts outlets in key locations with easy accessibility to provide best in class service to all Nissan owners.