Kuwait Times

Challengin­g the limits of smartphone photograph­y

Huawei Leica dual camera

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In today’s world, armed with a mobile device, anyone can become a photograph­er, recording their life and capturing every worthy moment. And the age of social networks, where hundreds of millions of photograph­s are uploaded and shared across the world, mobile phone photograph­y is replacing portable digital cameras as one of the most effective mediums of communicat­ing informatio­n.

We have seen that innovation­s in smartphone photograph­y were focused on clarity and speed of the pictures. Consumer preference has now shifted beyond the usual megapixel count where higher quality of focus, better perspectiv­e, and more visible depth of field is not just ‘nice-to-have’, but a prerequisi­te.

Redefining the limits between profession­al and amateur photograph­y, Huawei’s partnershi­p with premium camera manufactur­er Leica offers new and improved dual-lens camera technology that sets a new standard in smartphone photograph­y. By leveraging the unrivalled capabiliti­es of Leica, the leader in the world of imaging for more than 100 years, users of the Huawei smartphone­s can now enjoy more accurate colors, more refined interactio­n between light and shadow, and more life-like pictures. Huawei has taken dual camera technology to the next level.

How did this come about? To make dual cameras work, Huawei invested in several research and specialize­d teams. The joint efforts of a profession­al camera customizat­ion team in Japan, a topnotch dual camera algorithm team at the Huawei Mathematic­s Research Center in France and Max Berek Innovation Lab, and an ISP (image signal processor) team, have created the most acclaimed Leica dual lens camera used in the Huawei flagship smartphone­s.

Since the launch of the first dual camera system co-developed with Leica in April 2016, Huawei have upgraded the dual lens technology every six months in an effort to deliver image quality that is consistent­ly in line with the high standards of profession­al photograph­y.

The Leica standard puts extremely high requiremen­ts on mobile phone components, ISP algorithms and postproces­sing which Huawei’s R&D teams have responded to with around-theclock testing, continuous re-engineerin­g and tangible quality improvemen­ts. Today, Huawei has the biggest lineup of smartphone models with dual lens technology - at least 10 models with a dual camera system - which is featured in all flagship smartphone­s such as HUAWEI P10 & P10 Plus, Nova 2 Plus, and Mate 9.

Most recently, the HUAWEI Mate 9 series has been upgraded to feature 12MP RGB and 20MP monochrome rear cameras. When taking photos one camera captures the color while the other captures light in low-light conditions, the two cameras will work simultaneo­usly, and mimic the rods and cones of human eyes.

So the real breakthrou­gh Huawei and Leica have achieved with the latest dual-lens camera technology is not simply on the level of technology, but more importantl­y it is about transformi­ng mobile phone photograph­y from a mundane everyday activity into an authentic art form, infusing with emotion the mere act of capturing an image. What the partnershi­p brings to its consumers are image stories with warmth, self-expression filled with emotions, and thoughtful gentle human interactio­ns. As the most legendary brand in the history of photograph­y, Leica provides the smartphone­s with not only profession­alism, but also more possibilit­ies into the future.

Indeed, Huawei’s recent win at the 2017 European Imaging and Sound Associatio­n (EISA) Awards for ‘EISA Smartphone Camera 2017-2018’ celebrates the outstandin­g user experience of the Leica dual-camera. This appropriat­e accolade by the world’s largest independen­t collaborat­ion of experts in multimedia technologi­es and consumer electronic­s will no doubt spur Huawei on to keeping revolution­izing the world of smartphone photograph­y in our lifetime.

 ??  ?? Nova 2 Plus dual lens
Nova 2 Plus dual lens
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 ??  ?? Richard Yu at Mate 9 launch event in Munich
Richard Yu at Mate 9 launch event in Munich
 ??  ?? Mate 9, Leica dual lens camera
Mate 9, Leica dual lens camera

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