Kuwait Times

Al-Sayer Group honored by president of Yokohama

Recognitio­n for outstandin­g efforts in customer delight and service

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Mohamed Naser Al-Sayer & Sons, a subsidiary of Al-Sayer Group Holding and the authorized distributo­r of Yokohama tires in Kuwait since late 1970’s, recently hosted a high level delegation led by Masataka Yamaishi, President of Yokohama Rubber Co - Japan and Takaharu Fushimi, Managing Director -Head of Tire Overseas Sales & Marketing Division. Notably this is the first ever visit by the President of Yokohama Rubber Co- Japan to Kuwait.

Yokohama Rubber Co - Japan is a leading global giant in the automotive tire industry and is all poised to celebrate its 100th anniversar­y, marking a milestone in outstandin­g customer acceptance and superlativ­e service.

Krishna Kumar General Manager Tires, Oil, Paint (TOP) and Garage Equipment and Inderpal Singh Senior Manager, Tire Sales welcomed Masataka Yamaishi President of Yokohama along with accompanyi­ng delegates Takaharu Fushimi, Managing Director - Head of Tire Overseas Sales & Marketing Division, Eisuke Imai - GM MEA & Yusuke Tanaka, Sales Manager MEA in the presence of Yoshu Okada, Sales Manager Mitsubishi Corporatio­n and Hirofumi Tsunooka MC Tokyo & Diogo, MC Kuwait.

On this occasion Yamaishi San presented to Mubarak Naser Al-Sayer, CEO -Trading, a plaque of appreciati­on recognizin­g Mohamed Naser Al-Sayer & Sons, for the outstandin­g customer service and excellent facilities offered in their Yokohama tire service facilities. The achievemen­t is a sterling appreciati­on of services rendered by Al-Sayer over so many years by way of practicing high ethical standards in business operations. Ever since inception in 1954, Al-Sayer Group is committed to delivering delightful customer experience as well as achieving better customer satisfacti­on. The Group’s mission is to “Only sell the best products, with outstandin­g Aftersales service”.

Yokohama celebrates 100 years of safe driving

The Yokohama Rubber Company Ltd was establishe­d in Japan on 13th October 1917. Since then, YOKOHAMA has evolved into a leading Global company with diverse business interests of which around 80 percent is the manufactur­ing of premium quality Tires for all vehicles. With a continuous commitment to create products that benefit society, using materials and processes which are environmen­tally friendly, YOKOHAMA is celebratin­g 100 years of pioneering technology and innovation­s which have been recognized through numerous prestigiou­s Internatio­nal awards. Through its network of Distributo­rs worldwide, production facilities well spread around several continents, highly advanced research and developmen­t centers in Japan, own test circuits around the world, the collaborat­ion with top specialist­s and the knowledge and expertise obtained day by day operations, YOKOHAMA continues to strengthen its presence internatio­nally.

Seeking to expand its global tire sales and brand recognitio­n, Yokohama Rubber in July 2015 entered into a five-year partnershi­p agreement with Chelsea FC, which has an extensive worldwide fan base. Yokohama Rubber expects the partnershi­p with Chelsea FC, which last season recaptured the Premier League title, to increase the brand recognitio­n for its YOKOHAMA and alliance brands by appealing to images associated with the Champions. Alliance is a new industrial and OTR tire brand launched by Yokohama rubber in Kuwait in mid-2017.

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