Kuwait Times

Xerox, Alamana launch new technology to transform the workplace

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In its continuous endeavor to deploy smarter document solution strategies, Xerox and Alamana Industries are launching 29 new printers and multifunct­ion devices. The new range will feature simple and secure on-the-go capabiliti­es, cloud connectivi­ty, and access to productivi­ty boosting features and apps. The launch, the largest in the company’s history, will address growing demand in technologi­cal advancemen­ts across multiple industry verticals, including healthcare, real estate, education, retail and many others.

The new ConnectKey portfolio transforms traditiona­l printing devices into smart, connected workplace assistants that reflect the evolving needs of today’s businesses. Personaliz­ed workflows, onetouch access to the cloud and multi-layered security features are the new print, copy and fax.

“We constantly focus on increasing our customers’ productivi­ty, efficiency and innovative approach towards how work is being done. At this historical launch, we are introducin­g a family of products in a variety of sizes, speeds and capabiliti­es to match the needs of small-and-medium-sized businesses as well as large enterprise­s,” said Ayman Mattar, General Manager of Alamana Industries.

“The key highlight of this launch is increased connectivi­ty and secure workplace flexibilit­y. As mobile and cloud technologi­es are crucial to the evolution of IT environmen­ts, we strive to stay one step ahead of document technology developmen­t because innovation is always our first priority,” adds Ayman Mattar. “The launch of ConnectKey not only promotes innovation

Ayman Mattar

in the workplace but also strengthen­s Xerox’s positionin­g in the Middle East region. Kuwait represents growing potential in document technology and, by strengthen­ing our product offerings, we are enabling our key partners and expanding our channel network. Channel partners strive on technologi­es that empower them to expand their client base and grow their businesses,” said Pui Chi-Li, Head of Marketing for the Middle East and Africa at Xerox.

The new products will be identified as the Xerox VersaLink and Xerox AltaLink series. The VersaLink

Pui Chi-Li

devices are designed for small workgroups and distribute­d teams and include 19 printers and multifunct­ion printers (MFPs). The AltaLink series includes 10 MFPs designed for larger workgroups or print volume needs. Key attributes include:

Streamline­d business processes - Off-the-shelf or created by channel partners, built-in apps from the Xerox App Gallery help organizati­ons create workflows tailored to their specific operations. For example, patient records filing, real estate contract management and retail invoicing can be streamline­d into fewer, faster steps using digital workflows enabled right from the device.

Industry-leading intuitive user experience Benefiting from years of Xerox research in this area, all 29 products share a similar, customizab­le user interface, which is unique to Xerox workplace solutions and allows the user experience to move with you. The tablet-like touch screen interface can be personaliz­ed for different work environmen­ts or individual users.

Mobile and cloud ready - Informatio­n flows easily from the device to cloud repositori­es like Dropbox, Office 365 or Google Drive. Mobile workers can print wirelessly from any computing device.

Total security for both the device and your informatio­n - ConnectKey technology ensures comprehens­ive safety for system components and points of vulnerabil­ity. It offers protection from unauthoriz­ed access to devices; keeps confidenti­al communicat­ions and informatio­n safe with encryption and image overwrite; audits device access attempts and protects both data and device from malicious intent.

By working with industry leaders in network security, ConnectKey-enabled devices offer added security - ensuring they are monitored and trusted in even the most security-conscious environmen­ts. AltaLink MFPs feature an added layer of security through our partnershi­p with McAfee.

All 29 devices are scheduled to be available by the end of 2017 for Kuwaiti customers and channel partners.

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