Media leader Fattah joins ASDA’A Burson-Marsteller as MD

ASDA’A Burson-Marsteller, the leading Middle East PR agency, has announced that Hassan Fattah, the former editor-in-chief of The National newspaper and a senior executive with Brunswick Group, has joined the Firm as Managing Director. He will provide senior counsel to regional corporate and government clients, as well as drive the firm’s new business and organic growth in the GCC and wider Middle East.

Sunil John, Founder & CEO of ASDA’A BursonMarsteller, said: “Hassan brings to ASDA’A BursonMarsteller a wealth of experience in media and communications, and an impressive network of leaders and decision makers across the region. I have known Hassan personally and professionally for more than a decade, and have no doubt that he will make a hugely valuable contribution to our clients and to the firm.”

Fattah said: “I’m delighted to be joining ASDA’A Burson-Marsteller at a very exciting time for the Firm, and for communications in the region. ASDA’A brings deep insight and understanding of the Middle East’s political, business and cultural dynamics. That depth of knowledge, together with the Firm’s scale, regional network, and seasoned team make for an unbeatable combination in the growing market for communications.”

Fattah was a partner with Brunswick Group from 2014 to 2017. Before that, Fattah served as director of communications at GEMS Education, where he helped reorganize the company’s communications, launching new branding and narrative for the world’s largest private education company.

As a journalist, Fattah covered the changing dynamics of the Middle East for some of the world’s most prominent newspapers, including a long stint as the Middle East correspondent for The New York Times. In 2007, Fattah helped launch The National, the regional English-language newspaper published in Abu Dhabi, and served as editor-in-chief of the paper between 2009 and 2013.

Fluent in Arabic and English, he holds a BS in Engineering from the University of California at Berkeley and a Masters in Science from the Columbia University Graduate School of Journalism.

Established in 2000, ASDA’A Burson-Marsteller is the region’s leading public relations consultancy, with 11 fully-owned offices and seven affiliates across the Middle East and North Africa. The agency provides services to governments, multinational businesses and regional corporate clients and institutions, operating five specialist communication practices - Brand Communication, Corporate, Financial, Enterprise & Technology and Public Affairs. A digital, design and marketing subsidiary - Proof ME, and a full-service research insights agency - PSB Research Middle East - complete the offering.