#ZainGoesPink launches for the tenth consecutive year

KUWAIT: Zain, the leading telecommunications company in Kuwait, announced the launch of its tenth annual breast cancer awareness campaign (#ZainGoesPink) in partnership with the Ministry of Health’s National Mammography Screening Program and Al Salam International Hospital. The campaign aims at spreading awareness amongst women about the importance of early detection to prevent breast cancer.

Zain’s annual campaign, which went on for the past ten years, strongly reflects the company’s Corporate Sustainability and Social Responsibility strategy, and coincides with the globally celebrated month of breast cancer during October of every year. The campaign mainly aims at spreading positive awareness about ways to prevent breast cancer, centered around the official goals set by the World Health Organization, most importantly the significance of mammogram tests and early detection.

The new campaign focuses on spreading informative video messages via Zain’s social media channels throughout October, including medical tips in collaboration with the company’s partners, as well as posting exclusive videos featuring breast cancer survivors Hebah Al Ansari and Shouq Al Othman, who share their journey into beating the disease with the public. The two activists will also participate in a special seminar to be held at Gulf University for Science and Technology (GUST), where they will share their experiences with the students.

The campaign also includes a comprehensive awareness program targeted at Zain employees, which already started with a visit to Hussain Makki Al-Jumma Center and Shaikha Badriya Al-Ahmad Al-Jaber Al-Sabah Center. In addition, Zain will hold an internal event at its main headquarters to encourage female employees to conduct early detection tests for themselves and their loved ones.

Zain was keen on strategically partnering with leading healthcare providers, both public and private, such as the Ministry of Health’s National Mammography Screening Program and Al-Salam International Hospital, to enrich its steps into informing the public through the expertise of these organizations’ experts, specialists, and consultants.

Zain’s solid Corporate Social Responsibility and Sustainability strategies primarily focus on the wellbeing of the entire nation. For that reason, the company has maintained its support to all kinds of initiatives that spread awareness and help make a difference. Zain has previously partnered with the World Health Organization (WHO), cooperated with the Ministry of Health, and partnered with the Kuwaiti Red Crescent for several awareness campaigns related to the health sector.

It is worth mentioning that Zain established Zain Hospital, specializing in ear, nose, and throat treatment. The hospital was constructed and equipped by the company to address the needs of the patients in the country, giving them the opportunity to head to a state-of-the-art health institution which is fully equipped with the latest medical equipment to serve their health issues. You can follow Zain’s Breast Cancer Awareness campaign on #ZainGoesPink and #ZainCSR.