World-renowned ar­chi­tect David Ad­jaye joins elite judg­ing panel

Lexus De­sign Award 2018

Kuwait Times - - BUSINESS -

Op­por­tu­nity to ex­plore the power of imag­i­na­tion

KUWAIT: Lexus has an­nounced the ad­di­tion of vi­sion­ary ar­chi­tect Sir David Ad­jaye as the new­est judge for Lexus De­sign Award 2018, a pres­ti­gious in­ter­na­tional com­pe­ti­tion that seeks to dis­cover and nur­ture a new gen­er­a­tion of cre­ative tal­ent. Ad­jaye, one of the most in­flu­en­tial ar­chi­tects of his gen­er­a­tion, com­ple­ments an al­ready world-class panel of judges that also re­cently added in­no­va­tive ar­chi­tect Shigeru Ban. Through the Lexus De­sign Award, Sir David Ad­jaye and other judges will iden­tify and rec­og­nize the next wave of global cre­ators and de­sign­ers.

Each year, thou­sands of young cre­ative tal­ents from around the world as­pire to be se­lected to par­tic­i­pate in Lexus De­sign

Award, where they have an op­por­tu­nity to re­ceive men­tor­ship from es­tab­lished global de­sign­ers, pro­to­type fund­ing, and an in­vi­ta­tion to ex­hibit at the Lexus De­sign Event dur­ing Mi­lan De­sign Week. Sir David Ad­jaye and the other judges will se­lect the 12 fi­nal­ists that best em­body this year’s theme, “CO-” and re­flect the Lexus brand be­lief that great de­sign can make the world a bet­ter place. At Mi­lan De­sign Week 2018, Ad­jaye and his fel­low judges will award the cov­eted Grand Prix award to one of the fi­nal­ists.

Sir David Ad­jaye said: “The Lexus De­sign Award pro­vides an in­cred­i­ble plat­form for young de­sign­ers from around the globe to help craft a more in­clu­sive fu­ture. I’m hon­ored to be part of this panel help­ing to el­e­vate these voices. This year’s theme par­tic­u­larly res­onated with me. As we ne­go­ti­ate the chal­lenges of the 21st cen­tury, thinking col­lab­o­ra­tively and across dis­ci­plines is more im­por­tant than ever be­fore.”

“We are ex­tremely de­lighted to have Sir David Ad­jaye join the judg­ing panel for this pres­ti­gious award,” said Takayuki Yoshit­sugu, Chief Rep­re­sen­ta­tive, Mid­dle East and North Africa Rep­re­sen­ta­tive Of­fice, Toy­ota Mo­tor Cor­po­ra­tion. He con­tin­ued: “At Lexus, we be­lieve in the power of cre­ativ­ity to change the world and build a bet­ter fu­ture, and the Lexus De­sign Award of­fers us an op­por­tu­nity to take this be­lief for­ward and con­tinue our pas­sion for creat­ing amazing ex­pe­ri­ences. Through the Lexus De­sign Award pro­gram, Lexus is sup­port­ing the next gen­er­a­tion of de­sign­ers and cre­ators by of­fer­ing them the op­por­tu­nity to ex­plore the power of their imag­i­na­tion, bring their de­sign idea to life, and work with world-renowned de­sign­ers and cre­ators to show­case their work to the world. I thank our val­ued cus­tomers and fans who sup­port us in our en­deav­ors and con­tinue to help us pro­mote the Lexus phi­los­o­phy around the world.”

Named as one of the world’s 100 Most In­flu­en­tial Peo­ple by Time Magazine, the Ghana­ianBri­tish ar­chi­tect was knighted in 2017 for ser­vices to ar­chi­tec­ture. In 2016, he re­ceived the Pan­erai Lon­don De­sign Medal. Among his re­cent ac­com­plish­ments, Sir Ad­jaye, de­signed the Na­tional Mu­seum of African Amer­i­can His­tory and Cul­ture a Smith­so­nian In­sti­tu­tion mu­seum, on the Na­tional Mall in Wash­ing­ton, D.C. fea­tur­ing a crown mo­tif from Yoruba (na­tive Nige­rian) sculp­ture.

En­tries to the Lexus De­sign Award 2018 com­pe­ti­tion are ac­cepted from July 24 through Oc­to­ber 8. The 12 fi­nal­ists will be an­nounced in Jan­uary 2018, and the Grand Prix win­ner will be an­nounced dur­ing Mi­lan De­sign Week - April 16th, 2018. For more information on Lexus De­sign Award 2018 and sub­mis­sion queries, see LexusDe­signAward.com.

David Ad­jaye

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