KFH and MasterCard launch new Banking Cards usage campaign
KUWAIT: Kuwait Finance House (KFH), in collaboration with MasterCard, a leading technology company in the global payments industry, has launched a new card-usage campaign, under the theme: “Enjoy your Italian tour with Ferrari”, encouraging customers to use KFH MasterCard Credit and Prepaid cards while making purchases in Kuwait and overseas.
The campaign, which kicked off November 1 2017, will run for three months - allowing KFH MasterCard cardholders chances every month to win an exciting 5-day tour in Italy in a Ferrari sports car along with a companion. In addition to driving a Ferrari car in Italy, the three winners (one for each month) and their companions will also enjoy round-trip business class tickets from Kuwait to Italy, hotel stay in Italy as well as a visit to the Ferrari Factory Museum.
All customers need to do is spend a minimum of KD 100 on purchases each month using their KFH MasterCard Credit or Prepaid card, which will automatically enter them in the monthly draws. Every KD 1 spent locally will result in 1 chance and every KD 1 spent internationally will earn customers 3 chances in the monthly draw.
Group General Manager Retail Banking at KFH, Fadi Chalouhi, said: “This campaign is part of KFH’s continuous effort to offer the most rewarding and attractive promotions to its customers by presenting additional value and providing customers with enriching experiences. KFH is the first bank in Kuwait to launch this unique and exciting campaign that offers enormous value to KFH customers and have an extraordinary experience of travelling to Italy and driving a top sports car like Ferrari through the stunning landscape of Italy. With such delightful privileges added to card usage, the KFH card becomes much more rewardingly exciting and gives the customer an excellent shopping experience.” He also added “KFH is committed to constantly launching new campaigns and offers that meet the aspirations of its customers. KFH is keen on rewarding its customers with unprecedented promotions and innovative products and services. This reflects the pioneering position of KFH, the world’s leading Islamic financial institution that aims at enhancing the bank’s presence in the field of banking cards.”
Pankaj Kathuria, Area Business Head, Northern Gulf, MasterCard said: “At MasterCard, the experiences we create for our cardholders go beyond the payment journey. We understand the aspirations of cardholders and are always looking for opportunities that will drive the adoption of payment cards while adding value to their lifestyles - whether it is for travel, shopping or dining. Our collaboration with KFH allows our cardholders in Kuwait the once-ina-lifetime opportunity to discover and explore Italy and its rich cultural offerings in true Italian style.”
It is worth noting that KFH has won several awards in the field of banking cards, which reiterates its success and efficiency in banking cards market. KFH enjoys high confidence and leadership position in the market in addition to high quality products which have enabled the bank to increase its cards market share and to grow the customer base.