Al Sayer announce Motul as title sponsor of Kuwait Drift Champion
KUWAIT: Al Sayer Engineering, a subsidiary of Al Sayer Holding, recently held a signing ceremony as part of its sponsorship agreement for Motul, their franchise brand of lubricants from France. The event was attended by Bader Musaed Al Sayer Business Director Al Sayer Holding, Ali Maksheed Kuwait Drifting Champion, Vivek Kohli Senior Manager Oil and Paints, Mohamed Nasimi Senior Manager after Sales Marketing. Speaking during the occasion Bader Musaed Al Sayer said “Al Sayer is pleased to introduce Motul brand’s presence to the exciting circuits of drift racing through our sponsorship contract with Ali Maksheed Kuwait Drift Champion. Motul is partnering with world’s leading racing teams and we aim to reflect the same spirit here”.
One of the world’s leading brand of lubricants Motul is a world-class French company specialized in the formulation, production and distribution of hightech engine lubricants. It is the first lubricant manufacturer to use the ester technology for the formulation of its 100% synthetic car oils by capitalizing on an innovation first invented for the aeronautical industry.
Being an official supplier to many of the racing teams, which includes the “Toyota Racing Division” and other leading European automobile manufacturers, Motul is collaborating with them to further technological development. “I highly appreciate the support from Al Sayer in making Motul my partner brand for the upcoming Middle East drift season. My main goal in an event is to give everyone a good show. My career goal is to be a Formula Drift pro driver and this season I will be on step closer to this goal” said Ali Maksheed.
Al Sayer partnership comes as a title sponsor featuring Motul logos on Ali Maksheed’s customized and fine-tuned drift racing car Toyota FT 86.With a racing history spanning 6 years Ali Maksheed has participated in over 25 regional events finishing with exceptional results. Upcoming Middle East Drift season is expected to attract large number of motoring enthusiasts for popular races such as Formula Drift Pro 2, Kuwait Drift Championship, Qatar Drift Championship, Drift Alstars Middle East and UAE Drift Championship”.
Technologically advanced for all types of engines. As a specialist in synthetic oils, Motul has become the partner of many manufacturers and sports teams for its technological developments in mechanical sports, car and motorcycle racing. Motul is present in many international competitions as official team supplier : MotoGP, Road racing, Trial, Enduro, Endurance, Superbike, Supercross, Rallycross, World Rally Championship, FIA GT, Le Mans 24 Hours, Spa 24 Hours, Le Mans Series, rally raid, Paris-Dakar, F3, etc. Motul lubricants are available for customers through Al Sayer Engineering’s wide network of five centers for tires, oils and paints as well as in authorized dealers, co-ops, garages and Auto-repair shops across the State of Kuwait.