Jumeirah Group to enter three new markets with extensive global expansion plans for 2018
At least five new hotels including debut properties in Bahrain, Oman and Bali
Jumeirah Group, the global luxury hotel company, yesterday announced widespread expansion plans for 2018 which will see the brand enter three new markets and open further properties in the UAE and China. The announcement was made to partners and stakeholders at its annual Middle East Roadshow held at Burj Al-Arab Jumeirah, Dubai in collaboration with Emirates, Dubai Parks and Resorts and Royal Caribbean.
Jumeirah’s ambitious expansion plans will feature at least 5 new luxury hotel openings in addition to the refurbishment and re-opening of Jumeirah Beach Hotel ahead of its 21st birthday in late 2018. New properties include:
Jumeirah Royal Saray, Bahrain
GJumeirah Sa’adiyat Island, Abu Dhabi G Jumeirah Bali, Indonesia G
Jumeirah Nanjing, China G
Jumeirah Muscat Bay, Oman G
The news followed Jumeirah Group reporting a strong performance in 2017, with an overall 5 percent increase in the number of room nights and 6 percent increase in room revenues compared to the same period last year. The hotel group also maintained stable year on year occupancy matching the same period in 2016. The GCC region accounted for 21 percent of the overall occupancy throughout the year.
Linda Lewis, Vice President Global Sales MEASA and ASPAC for Jumeirah Group commented: “Jumeirah continues to strengthen its position as one of the most successful, UAE home-grown brands on a global scale. Our strong performance in 2017 is evidence of our robust and forward-looking business strategy and we are confident of continuing the success story in new markets in 2018. We believe that our strength lies in our ability to understand the needs of our guests and in creating bespoke luxury inspired by Arabic hospitality and charm. This achievement comes with the support and vision of the UAE’s leadership whose continued focus on building the tourism and hospitality sector has helped us to deliver business success.”
This year also saw Jumeirah Hotels and Resorts receive more than 75 prestigious accolades. Amongst the most coveted awards were: Jumeirah Group being named Best Employer in UAE by AON; and a number of awards at the World Travel Awards including Middle East’s Leading Luxury Hotel Brand 2017, World’s Leading MICE Hotel 2017 for Madinat Jumeirah, World’s Best Resort Spa for Jumeirah Zabeel Saray, World’s Leading Luxury Hotel 2017 for Burj Al-Arab, Indian Ocean’s Leading Luxury Hotel Villa 2017 for Jumeirah Vittaveli and Middle East’s Leading Business Hotel 2017 for Jumeirah Messilah Beach Hotel and Spa in Kuwait. Jumeirah Al-Naseem won the Hot List of the World’s Top Hotel Openings award of Conde Nast Traveler 2017 and Shang-high restaurant at Jumeirah Himalayas Hotel Shanghai has been awarded a coveted 1 Michelin star.