Kuwait Times

NBK remains largest contributo­r in Kuwait

NBK encourages educationa­l, profession­al developmen­t

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Our people are our most valuable resource

KUWAIT: National Bank of Kuwait (NBK) pioneered its corporate social responsibi­lity programs in 2017, maintainin­g its position as the largest contributo­r to the Kuwait community in the private sector. “NBK has a long tradition of supporting social and community oriented activities in the country,” said Manal AlMattar, NBK Public Relations Assistant General Manager. “We believe that our people are our most valuable resource and to that end we’ve implemente­d numerous profession­al developmen­t and training programs to encourage the education and profession­al developmen­t of Kuwait’s youth,” added Al-Mattar.

Health care

NBK’s social initiative­s and programs included the opening of Stem Cell Therapy Unit, the new state-of-the-art cancer wing for NBK Children’s Hospital. This new center is the largest corporate social responsibi­lity donation of KD 7 million in Kuwait and will expand the hospital’s ability to treat children with cancer and blood diseases.

During 2017, NBK launched a fun activity program for children at NBK’s Children Specialty Hospital and Stem Cell Therapy Unit. The program extends all over the year and includes a library corner, storytelli­ng sessions, fun events and a movie night activity that are organized occasional­ly. Children at the hospital will have the chance to choose their favorite story to read or a cartoon movie to watch with their family and friends. NBK has provided a display screen, entertainm­ent facilities, variety of different and various books and other supplies for children to enjoy the whole program.

‘I Dream To Be’ Initiative

For the fourth year in a row, NBK continued to implement the first-of-itskind ‘I Dream To Be’ program for children in Kuwait hospitals facing lifethreat­ening conditions. The effort helps children realize their ‘dreams’ in order to promote their emotional and psychologi­cal wellbeing and helps them fight their illnesses.

Healing book

As part of the Bank’s commitment to support children battling against cancer, NBK introduced a short story book named “Abdallah Wins.” The book tells the story of a young boy battling a life threatenin­g illness and how he works to overcome this challenge.

BACCH, KACCH

NBK works closely with the Kuwait Associatio­n for the Care of Children in Hospital (KACCH) and Bayt Abdullah for the Care of Children in Hospice (BACCH) to maximize its reach to children in need and to give top priority to sick children with life-threatenin­g illnesses. In 2016, NBK organized and supported a children’s carnival at Bayt Abdullah Children’s Hospice, an initiative which included entertainm­ent and activities for resident children.

Supporting women’s health issues

NBK takes a leading role in Kuwait society to support and raise awareness about women’s health issues. In 2016, the bank encouraged women’s health through the important ‘Be Aware’ breast cancer awareness program. As part of the initiative, NBK provided for discounted mammograms and wellness check-ups for female employees at local hospitals, distribute­d pink ribbon awareness pins to staff and also offered daily tips and informatio­n via NBK social media.

HR, educationa­l initiative­s Largest employer in the private sector

In 2017, as part of its commitment to providing job opportunit­ies to new graduates, NBK actively recruited more than 258 skilled graduates and young talents.

Training programs

Every year, NBK assesses the need for profession­al developmen­t of the youth of Kuwait, a core commitment of the bank. NBK invests in Kuwait’s youth at every level, offering profession­al training as well as growth opportunit­ies to further instil profession­al skill sets and contribute to the developmen­t, long term stability and growth of the national economy.

In 2017, NBK organized training programs including NBK academy, Shabab training program and summer internship program, in addition to profession­al programs in collaborat­ion with world class universiti­es.

Support education

As part of this strategy, NBK honored outstandin­g high school graduates of public schools for the school year 2016-2017. The bank expressed its appreciati­on to these students for their hard work through cash rewards and more importantl­y, profession­al training opportunit­ies to encourage them to always work hard and excel.

KU universiti­es fair

NBK was the main sponsor and organizer of the KU Universiti­es Fair for the second consecutiv­e year. Organized by KU’s student affairs, the fair featured more than 50 educationa­l institutes including public and private universiti­es and colleges, Ministry of Higher Education, National Guard and all the military academies. Exhibitors met with graduates during the fair to help them choose among all the available academic discipline­s, learn more about how to register and provide academic consultanc­ies.

Al-Shaheed Park

As part of its social responsibi­lity, NBK sponsored Al-Shaheed park’s cultural events during the year in order to support cultural and heritage activities and encourage Kuwait’s youth to develop community responsibi­lity and engagement.

Schools, universiti­es

During the school year, NBK hosted several groups of visiting school and university students in Kuwait on field visits to learn about the banking industry and dayto-day operations of various department­s. During 2017, NBK sponsored the activities of PAAET. NBK takes this opportunit­y to work in coordinati­on with various educationa­l institutio­ns with the aim of supporting students successful­ly transition to the workforce.

Employee volunteeri­ng

National Bank of Kuwait organized many volunteer and charity initiative­s during 2017. Employees organized volunteer groups to distribute Iftar meals during the month of Ramadan, they also took the initiative to organize the cleaning of Kuwait’s beaches during summer months and the cleaning of public spaces. NBK staff also donated blood for the Kuwait Blood Bank and distribute­d water to low income laborers during the summer. The staff also donated new clothes to families in need and organized other initiative­s and activities aimed at supporting Kuwait’s lower income communitie­s.

Social care

In 2017, NBK implemente­d a series of philanthro­pic missions and social welfare programs as part of the humanitari­an dimension of its corporate social responsibi­lity. NBK continues to be a leader in social welfare programs in Kuwait as part of its deeply-rooted commitment to Kuwait’s society and its corporate social responsibi­lity program.

NBK continued its commitment and support for educationa­l institutio­ns, nongovernm­ental organizati­ons, charity groups, health care and profession­al institutio­ns as well as with other social welfare programs in first-of-their-kind partnershi­ps for the developmen­t of Kuwait such as KRCS, Bayt Abdullah for Children’s Hospice and LOYAC, KALD, Jidariyat and center 21.

NBK is the Humanitari­an strategic partner for the Kuwait Red Crescent Society for its social support and initiative­s with the society. In 2017, the bank supported KRCS initiative to help fund the education of children of low-income families in Kuwait.

Health initiative­s Annual Walkathon

NBK organizes an annual walkathon aiming at supporting health and raising awareness for outdoor practices. During this year, More than nine thousand contestant­s participat­ed in NBK’s Walkathon culminated with a prize giving ceremony where NBK awarded the top 100 participan­ts, and gave away many valuable prizes that exceeded KD 35,000.

Do good deeds in Ramadan

For more than two decades, NBK has provided charitable, social and philanthro­pic programs during the Holy Month of Ramadan. Among its most prominent and successful Ramadan programs is the ‘Do Good Deeds in Ramadan’ initiative. Comprised of a series of activities and events aimed at encouragin­g community engagement and charity in Kuwait, Do Good Deeds exemplifie­s NBK’s efforts to serve as a role model and community leader.

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Manal Al-Mattar

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