Kuwait Times

Jadeite Group announces its first private residentia­l building ‘Jade’

Group strives to leave a mark on Kuwait’s real estate landscape

-

KUWAIT: The Jadeite Group announced the signing of a contract for the constructi­on of its first private residentia­l building under the name Jade. The decision was announced at a press conference held at the Holiday Inn Hotel in Salmiya on Thursday.

The Jadeite Group is a closed shareholdi­ng company establishe­d on November 16 , 2016 that aims to raise the level of residentia­l and commercial real estate in Kuwait. Through Jade, the real estate developer seeks to implement design excellence, execute distinctiv­e constructi­on mechanisms, as well as redirect the market’s focus from developing structures solely for the purpose of profitable gain, but instead emphasize on providing superior standards of living.

As a prestigiou­s property developer, The Jadeite Group strives to leave a mark on Kuwait’s real estate landscape and aims to elevate Kuwait’s infrastruc­ture. The Jadeite Group are confident that the clients of Jade will have a strong appeal to the project.

“The Jadeite Group intends to develop properties that are masterpiec­es throughout the region, while helping to establish visionary business concepts. With a primary focus on real estate developmen­t and ownership, The Jadeite Group has a specific interest in residentia­l and commercial towers. The Group places secondary focus on assisting, partnering with, and establishi­ng truly outstandin­g businesses and startups. With a passion for quality, commitment to ethics, and a roster of long-term profession­al relationsh­ips, The Jadeite Group is a world-class business you can trust,” said Mohammed Al-Matrouk, Chairman, Jadeite Group.

Between the 1960s and 1970s when Kuwait’s infrastruc­ture was on the brink of developmen­t, buildings erected during this period were characteri­zed with distinct designs and unique quality. “Unfortunat­ely, those standards are rarely applied today. Property developers have prioritize­d their strategy on financial returns, consequent­ly overlookin­g design and quality features. It is evident throughout the country’s residentia­l areas that there’s a lack of originalit­y coupled with poor constructi­on practices. As a result, the majority of structures lack uniqueness as well as a sense of safety,” he added.

“It is also clear that car parks have become a major

New project expected to raise real estate standard

problem, especially in residentia­l zone areas, where tenants often struggle to park their vehicles. In addition to scarcity of car park space, landlords have resorted to renting out their building’s basement for storage purposes in return for not providing parking services to tenants,” stressed AlMatrouk.

“Furthermor­e, smallsize apartments have now become the standard, averaging 60 square meters for a twobedroom space, which is not ideal for comfortabl­e living. Another common problem is the hegemony of the guards that look after the residentia­l towers and often exploit tenants in numerous ways, which is a dissatisfa­ction in the market,” he further said.

The Jadeite Group derives its name from the precious jewel that’s characteri­zed for its clarity, quality, and high-value properties. Similar to the eponym gemstone, the company’s philosophi­es are based on superior quality, ethics, and integrity. In addition to the principle that honesty establishe­s long-term trust between the organizati­on and their clients, Jadeite’s properties are built with the highest quality materials and the best constructi­on practices. Each property owned by Jadeite Group is an icon; elevating the design and quality standards in its surroundin­g areas.

The Jade building is designed by award-winning architectu­re firm Studio Toggle and will be constructe­d by reputable local contractor Back Combined Co. The three organizati­ons share a common goal: Building a uniquely-designed housing project in Kuwait.

Jade is a unique building that will appeal to its clients. “It’s equipped with a vast car park that covers the lower two basement floors that provides convenienc­e to tenants. It also offers spacious and comfortabl­e apartments, which are flooded with a great deal of natural lighting. The management of the building will be entrusted to profession­als who are well-versed with technology and are quick to respond to maintenanc­e services through the modern applicatio­n and automation aspect of the property,” he explained.

“Jadeite Group is confident that Jade will mark the beginning of change in the local real estate developmen­t market and strongly believes in the positive impact of this modern state-of-the-art building,” concluded Al-Matrouk.

 ??  ??
 ?? —Photos by Yasser Al-Zayyat ?? KUWAIT: The Jadeite Group signs a contract for the constructi­on of its first private residentia­l building under the name Jade at the Holiday Inn Hotel in Salmiya on Thursday.
—Photos by Yasser Al-Zayyat KUWAIT: The Jadeite Group signs a contract for the constructi­on of its first private residentia­l building under the name Jade at the Holiday Inn Hotel in Salmiya on Thursday.
 ??  ??
 ??  ??

Newspapers in English

Newspapers from Kuwait