GAC Motor to bring all-star products to Detroit Show
DETROIT: 2018 North American International Auto Show (NAIAS) kicked off on Monday COBO Center in Detroit, preluding global auto events of a new year. In the NAIAS this year, GA4 will make its global debut and GAC MOTOR’s all-star models such as GS8, GM8, GA8, GS7, GS4, GS3 and GA6 will make their appearance as well. Meanwhile, a new energy concept compact SUV Enverge designed by GAC MOTOR targeted at North American market’s characteristics and two self-developed engines 2.0T GDI and 1.5TM will be also displayed, so as to comprehensively show the achievements of GAC MOTOR in innovations of R&D, technologies and products.
GA4 is designed to provide high-quality car life for the ambitious “quality life creators” embracing the dream of a better life. Enverge, which will show up together with GA4, is a newenergy concept vehicle specially developed by GAC Group for North American market. With a pioneering design language and core technology achievements in new energy sector, such a vehicle will provide brand-new recreational driving experience catering to lifestyle of the young.
In terms of SUV, GS4 is a “phenomenal” star product in Chinese auto market, with total sales of over 780,000 units. In addition, total orders of GS7 and GS3 have outnumbered 18,000 and 39,000 respectively since these two models went into market in August 2017. And GS8 has had its total sales exceed 110,000 units since it was launched 14 months ago, topping the sales list of large 7-seater SUV in Chinese market for a long time. As for sedan, GA6 boasts an average monthly sales of over 2,000 units, ranking top among Chinese auto brands in the market segment in a long period. In 2017, GA8 became the top-selling Chinese-branded medium and highend sedan and luxury sedan in succession, making it reputed by the industry as “a calling card of Chinese high-end manufacturing strength”.GM8, rolled out at the end of 2017, is the first high-end MPV designed by GAC MOTOR to innovate in the traditional business travel, leading an extraordinary trend of Chinese-branded luxury MPV and satisfying diversified demands of new-generation consumers for business and family purpose in an allaround manner.
GS8 leads Chinese brand to make improvements
GAC MOTOR’s participation in the show marks the first appearance of its three “8” (GA8, GS8 and GM8) lineup in North America. These three luxury C-class vehicles are masterpieces built by GAC MOTOR with equal attention, prying a new growth point of domestic market from a high growth point and comprehensively demonstrating GAC MOTOR family’s platform, intelligent and high-end system strength.
This is the fourth time for GAC MOTOR to participate in NAIAS. Since partaking in NAIAS in 2013 for the first time, GAC MOTOR has set off a “GAC MOTOR craze” worldwide. In 2015, GS4 made global debut at NAIAS, became a domestic star model with the best sales. In 2017, GS7, GE3 and concept vehicle EnSpirit made their global debut. In 2018, GAC MOTOR will have showroom area of 1156m2, twice as large as that in 2017, making the area and lineup hit a record high in Chinese brand history. That also shows the world GAC MOTOR’s determination and strength in global development.
Comprehensive promotion
With a global vision since its establishment, GAC MOTOR directly entering middle and highend markets, has been favored for its worldclass products and premium services, which allows it to achieve sustained high-quality and high-speed growth. In 2017, GAC MOTOR sold more than 508,600 vehicles, a substantial increase of 37 percent year-on-year, far higher than average growth of the industry. In addition, GAC MOTOR has topped other Chinese brands for five consecutive years in J.D. Power IQS, becoming a quality model leading the industry. Recently, GS3, following GS8’s obtainment of “5star safety ratings” since C-NCAP adopted new test standards, has become a five-star “safety champion” for compact SUV of C-NCAP and successively won a gold medal of C-ECAP.
Yu Jun, deputy director of GAC Group Executive Committee and general manager of GAC MOTOR, denoted GAC MOTOR vows to build itself into a world-class Chinese auto brand and an international enterprise with global production, sales and R&D.
While developing at top speed in China, GAC MOTOR pushes forward the process of brand internationalization in a steady manner. So far, GAC MOTOR has completed its layouts in five sectors (i.e., the Middle East, Southeast Asia, Eastern Europe, Africa and America) and 14 countries, establishing global sales networks and service systems preliminarily. Aside from that, GAC MOTOR actively arranges global R&D networks, expediting construction of overseas R&D centers. GAC R&D Center in Silicon Valley officially went into operation in April 2017. And preparations for building GAC R&D Center in Detroit and Advanced Design Center in Los Angeles are moving ahead rapidly. GAC MOTOR’s product R&D will be synchronized with its brand introduction and channel development. The company is set to establish North America sales branch and Hong Kong trade platform in the first half of 2018 and to officially make a foray into North American market in 2019.
As one of the fastest-growing Chinese auto brands in recent years, GAC MOTOR will bring its strongest ever all-star lineup to NAIAS and comprehensively showcase leading technologies and advanced level of products made by China, demonstrating the strength and confidence of a Chinese brand to go global and officially sounding the trumpets of entering North American market in 2019. GA4, which is to make its global debut in the NAIAS, is bound to stun the market with extraordinary strength, becoming another star model of GAC MOTOR.