GUST Publication enters global classrooms
Anew case study written by Gulf University for Science and Technology’s (GUST) faculty, has been included in a university-level text book published by Peter Lange. The case study, which was authored by members of GUST’s Mass Communication and Media Department, looked into the challenges and opportunities in running corporate social responsibility (CSR) campaigns in Kuwait’s diverse environment.
Assistant Professors, Mariam Alkazemi, Fahed Al-Sumait, and Cristina Navarro, collaborated with Bensirri Public Relations, and their client Alyasra Foods in Kuwait in this initiative. The case study, titled Communicating Food Safety in the Highly Multicultural Country of Kuwait, focuses on a major food supplier in Kuwait that engaged in an educational CSR campaign to create awareness surrounding the causes and symptoms of food poisoning. The intention was to engender positive behavior in the interest of public health. The challenges regarding this campaign were examined through a local lens, addressing a number of factors unique to Kuwait, such as the social, cultural, and economic diversity surrounding the practices of food handling.
Chair of the Mass Communication and Media Department, Dr Fahed Al-Sumait said, “We were excited to present a chapter about how Public Relations (PR) can be practiced in our region, especially since it is part of a book with such a great collection of global cases. It can be a challenge to find good teaching resources that cover non-Western countries, so we will be looking forward to using this book in our classes.” The featured text book, Public Relations Case Studies from Around the World-2nd Edition, collates an impressive assembly of public relations practices from around the world, on subjects such as diplomacy, corporate social responsibility, crisis communications, social justice issues, and special events. The volume is co-edited by Judy Turk and Jean Valin, two leading global authorities on Public Relations.
Bensirri PR Managing Partner, Fawaz Al Sirri said, “It’s about time that the local communication industry joins its global peers. We always known Kuwait had a substantial set of field knowledge to be shared with students and the academic community in Kuwait and internationally. It just had to be captured, and we thank authors for investing their time in this case study and our client. This is the first time a local knowledge base in communications is shared across the world and I look forward to reading more Kuwait-based peerreviewed case studies published in text books in Kuwait and across the world. We are definitely proud to be part of this success.”