Al-Babtain and Total celebrate their leading position in Kuwait
350 top lubricant dealers attend annual dealer meet
KUWAIT: More than 350 top lubricant dealers attended the Al-Babtain Group and Total Marketing Middle East (TMME) event to celebrate the outstanding performance of the Total brand in Kuwait. The event was chaired by Mohamed Shalaby, Group Chief Operating Officer, AlBabtain Group and Thibaud De-Lisle, Managing Director Total MME along with senior executives from both partners.
In this grand event held at The Regency Hotel, AlBabtain Group in collaboration with Total recognized and awarded the top performing retail customers for their significant contributions in 2017. The event was also the perfect platform to introduce the new range of Total Quartz synthetic engine oils to the Kuwait market.
“We thank Total for their excellent partnership with us for many years and consider them as strategic partner. This relation can only grow because of the mutual understanding to increase our presence in Kuwait and create this great place of customers. We hope that Total will even grow further in Kuwait” said Mohamed Shalaby, Group Chief Operating Officer, Al-Babtain Group.
“Total has significantly progressed in the Middle East region. We currently hold a dominant position in many markets. With a consistent growth over the past seven years, Al-Babtain Group has been our long lasting partner in Kuwait and is part of the 2017 success, this year being one of the best for Total in Kuwait”, said Thibaud De-Lisle, Managing Director of Total Marketing Middle East.
Also, the 2018 plan was revealed during the event which received overwhelmed response from the customers. Indeed, today, Total through Al-Babtain Group, is a major player in the lubricant retail market and has a strong presence in the Original Equipment Manufacturers (OEM) with Total being the preferred lubricant supplier for Nissan, Infiniti, Renault, Citroen, KIA, Daihatsu cars in Kuwait, besides partnership with Volvo trucks and TATA trucks. This annual dealer meet was also the occasion to introduce the new range of Total synthetic engine oils for Kuwait market. Total Quartz 9000 Energy 0w-40, Total Quartz 9000 Future FG5 0W-20, Total Quartz 9000 Future FGC 5W30 and Total Quartz Racing 10W60. These engine oils have been developed keeping in mind that the latest OEM requirements and meet the highest and most stringent requirements of the modern day engines. This range provides the latest technology available for owners of German, European, American, Japanese and Korean car manufacturers.
Notably, Total is one of key partners in Kuwait and together Al-Babtain and Total have crossed many milestones. In 2017 Al-Babtain and Total have managed to consolidate their position in Kuwait and they are confident of growing it in 2018 as well.